Marketing Manager - Chicago, United States - Sage Hospitality

Sage Hospitality

Verified Company

Chicago, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Why us?:
Why Us - The Blackstone (1)

Job Overview:

Responsibilities:

Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
Develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
Work with designated hotels to create forwardlooking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
Direct, manage or assist in the development of breakthru creative materials, online and offline, to support both corporate and property marketing goals
Assist designated hotels with communication (flyers, signs, eblasts, etc.) work with property staff and agencies on design and creation of new materials
Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Current search engine optimization (SEO) strategies
Use of content management systems (CMSs) to update hotel websites
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Qualifications:

Education/Formal Training
A four year college degree or equivalent education/experience.

Experience
Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multitasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multitasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.