Marketing Manager - Chicago, United States - Storck USA, L.P.

Storck USA, L.P.

Verified Company

Chicago, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

:

Position:

Full-time

Brand Team:

Werther's Original

Supervisory Responsibilities:

None:

Essential Duties and Responsibilities:

Develop annual marketing plans including brand objectives, strategies and tactics, volume sales budgets and marketing expense budgets, which integrate overall brand and company objectives and illustrate a strong understanding of brand strengths, weaknesses, opportunities, and threats in the marketplace.

Effectively communicate brand objectives, strategies, and tactics to sales organization, gaining buy-in to brand and portfolio strategies.

Actively seek and pursue opportunities for growth by translating brand insights and consumption, market research, competitive intel, company priorities and capabilities and into actions that lead to brand and company growth.

Lead the development of brand performance analyses and reports; proactively identify issues and translate into actions/opportunities
Examples include:

Brand performance updates
Coupon performance (FSIs, Catalina, IRCs, etc.)
Media performance
Competitive analysis
Financial performance
Situation Analysis (Product, Placement, Promotion, Pricing, Consumer, Competition)
SWOT Analysis (strength, weakness, threat, opportunities)

Manage or supervise management of brand forecasts and marketing expense budgets including development of forecasting and tracking models for brands that are relevant for management decisions and integrate IRI data, factory shipments, retailer specific data, and financial information.

Identify, develop, evaluate, and monitor new product line extensions on existing brands or potential for new brands in the US market to proactively identify new product opportunities.

Manage cross-functional teams including Product Development, International Marketing, Sales, and local Supply Chain to develop and commercialize new products.

Develop go-to-market plans for new products and generate customer specific programs to establish products in the US and within key retailers.

Manage the advertising development process including management of the media buying agency and assessment of media proposals and partnering with advertising/marketing agencies to develop brand concepts.

Effectively manage marketing suppliers including packaging, promotion, merchandising and marketing agencies including:

Developing objectives and creative briefs
Reviewing proposals
Assessing performance
Monitoring deliverables
Negotiating contracts

Other Duties and Responsibilities:

Fulfill Storck Values

:

Sense of Belonging, Passion, and Growth

Other duties as assigned

Requirements:

Knowledge, Skills, and Abilities:

Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
Knowledge of syndicated scanner data (e.g., IRI, Nielsen) preferred
Excellent problem solving ability with demonstrated experience managing situations through facts and data in order to recommend and/or make business decisions
Strong analytical aptitude with a proven ability to analyze and interpret data
Strong communication skills with the ability to adapt to different levels and communication requirements of the internal organization
Energetic, proactive, and action oriented individual; Creative idea generator
Consumer/business curiosity; Customer focused mindset

Education and Experience:

Bachelor's Degree required; MBA degree with emphasis in Marketing preferred.
Four to six+ years progressive experience in fast moving consumer goods industry, with at least one to two years in a managerial capacity.
Experience in a role leading the development of new or existing products or strategies from conception to implementation
Experience developing and implementing marketing plans and strategies, specifically including emerging/new product development/launches, managing marketing initiatives including market research, consumer and trade promotions, packaging, advertising and selling materials/presentations.
Experience planning and executing nontraditional (e.g., "guerilla" or grass roots) marketing tactics is a plus.
Experience developing national advertising campaigns including management of advertising development and media plans.
Crosscultural awareness and sensitivity; experience working with Global/International business preferred
Project Management experience required
Excellent problem solving ability with demonstrated experience managing situations through facts and data in order to recommend and/or make business decisions
Strong analytical aptitude with a proven ability to analyze and interpret data
Strong communication skills with the ability to adapt to different levels and communication requirements of the internal organization

Working Conditions:

Hybrid Work Model, including Monday and Friday Work from Home, and Tuesday, Wednesday, Thursday in normal working conditions for an office environment downtown Chicago, IL.

**Other Qualification, Safety