- Execution of Economy Segment Plan.
- Support the Refinish North America short, mid-, and long-term Economy customer strategy in the different Sales channels.
- Implement Value Proposition for the segments, in close alignment with the Economy Segment Product Strategy team (APL) and the Digital team (ASL).
- Drive implementation of marketing initiatives into the North America sales organization.
- Facilitate the development of Economy Customer offers.
- Support sales growth.
- Develop sales training materials and support training of sales staff in collaboration with other Marketing divisions and regions.
- In strong collaboration with MarCom and Pricing team, drive North America brand and relative price positioning strategies for the Economy customer segment.
- In strong collaboration with the Product Strategy team, drive the implementation of the Economy customer segment Approved Product List for North America to combine targeted customer needs fulfillment with a lean product and services portfolio.
- Monitor North America insights and understanding of distributors, customer, and consumer needs.
- Stay connected and interact with North America sales teams to jointly drive growth.
- Bachelor's degree required or Master's degree in business economics or related discipline.
- Bilingual in Spanish fluency.
- Minimum 5 years' experience in marketing or similar, ideally of high-value specialty materials, with a strong track record of driving growth through effective use of segmentation/insights to develop industry leading value proposition/offerings.
- Passion for, and ideally experience with, sales and marketing of materials where sustainability is a key component of the value proposition.
- Excellent understanding of automotive after-market place and end user's needs.
- Strong business acumen, market intelligence, sales, and analytic skills to drive growth.
- Ability to work effectively and collaboratively with diverse groups of internal and external stakeholders to align and deliver common objectives.
- Under normal (non-pandemic) conditions, approx. 20% travel required.
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Customer Segment Marketing Manager - Glen Mills, United States - Axalta
Description
Job Description:Job Summary: Axalta Refinish is seeking an experienced and high-energy marketing professional to lead and execute the Economy Customer Segment efforts in North America. The Refinish Business has a solid growth track record, and this position will be responsible to enable future growth through effective market assessment and segmentation to develop and execute growth strategies, value propositions and offerings for the Economy Customer Segment in North America. The position will report to the Global Economy Segment Sr. Manager with a dotted line to the Global Economy Product Sr. Manager.
Key Responsibilities:
Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers' products - whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals - and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.
Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We've recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.
