- Develop and implement global marketing communications objectives, strategies, and tactics, in collaboration with the global and regional marketing, technology, product management, and sales teams to achieve defined growth targets in each segment.
- Determine the appropriate mix/allocation of communications to reach desired audiences, including electronic /digital marketing, traditional advertising, social media, press releases, trade shows, video, and other tools, and perform appropriate measurement to ensure effectiveness.
- Develop solid creative target audience-specific briefs. Create compelling and relevant content and ensure consistency in messaging across all communication platforms.
- Ensure agreement on priorities and adjust plans as required by changing market conditions and emerging opportunities.
- Uphold brand identity and standards in all communication materials.
- Coordinate and track various projects from conception to completion. Achieve maximum synergy to best support the business and segment strategy.
- Manage and control communication budgets, in alignment with business goal and segment priorities.
- Monitor and analyze the performance of marketing communication initiatives. Provide regular reports and insights to measure success and identify areas for improvement.
- Bachelor's degree or higher in journalism, communications, marketing, business, or similar discipline is preferred.
- At least 5 years of experience managing corporate or marketing communications for a global Fortune 500 company.
- Proven experience in marketing communications, with a focus on strategy development and execution.
- Familiarity with B-to-B marketing and strong project management skills required.
- Demonstrated capacity to work and engage high level stakeholders both internal and external.
- Familiarity with the chemical manufacturing is a plus.
- Language: English proficiency is required.
- Superior verbal and written communications skills
- Ability to be accountable, collaborative, and transparent in daily work
- Demonstrated ability to work with a high degree of accuracy and attention to detail
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Marketing Communications Manager - Glen Mills, United States - Axalta
Description
Job Description:The Marketing Communications Manager is responsible for developing and executing strategic marketing communication plans to enhance brand visibility, promote products or services, and engage target audiences. This role involves collaboration with cross-functional teams and requires a strong understanding of marketing principles, communication strategies, and industry trends. The successful candidate will provide strategic guidance and tactical support and collaborate with business leaders, segment marketing, sales, and Axalta Corporate Affairs and Communications.
Essential Functions:
Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers' products - whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals - and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.
Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We've recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.
