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Senior Account Manager, Branded Content - New York, United States - iHeartMedia
Description
iHeartMediaThe audio revolution is here – and iHeart is leading it iHeartMedia, the number one audio company in America, reaches 90% of Americans every month - a monthly audience that's twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service
In fact, we have:
More #1 rated markets than the next two largest radio companies combined;
We're the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
iHeart is the home of many of the country's most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;
We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;
iHeartRadio is the #1 streaming radio digital service in America;
Our social media footprint is 7 times larger than the next largest audio service; and
We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.
As a result, we're able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.
Because we reach almost every community in America, we're committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.
Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.
Only one company in America has the #1 position in everything audio: iHeartMedia
If you're excited about this role but don't feel your experience aligns perfectly with the job description, we encourage you to apply anyway.
What We Need:
iHeartMedia is the leading media and entertainment company with the largest reach of any digital, radio, outdoor or television entity in the U.S.
iHeartMedia is looking for a Senior Podcast Account Manager to join the Custom Podcast team and bring a positive attitude and a curiosity to learn.
You will be responsible for establishing and maintaining the standard of excellence for client relationships.The position will be responsible for managing all aspects of communication, in addition to campaign set up, delivery and performance.
The right candidate will be someone who thrives in a fluid and flexible environment, is intellectually curious, and has a strong acumen for problem solving.
You'll be working closely with many roles within the podcast team, reporting directly to the Podcast Account Director.What You'll Do:
Serve as the lead point of contact for all key stakeholders (Executive Producers, Pre-Sale & Marketing, Account Coordinators, Sales, Audience Development, Research/ Measurement)
Project manage the first third of the campaign life cycle (pre-production)
Ensure things are staying on track based on the timelines
Account Manage the second third of the campaign life cycle (pre-launch)
Manage all asset creation for the media plan (audio spots, banners, etc.)
Process all assets / deliverables (Tags / Client provided elements)
Work with AdOps to ensure campaign is launched as scheduled
Campaign Manage the final third of the campaign life cycle (launch, campaign end)
Monitor pacing & performance.
Provide reporting based on standard reporting cadence
Build and maintain excellent client & partner relationships
Internal advocate for the client
Lead weekly status calls with the client (sending agenda prior to the call and recaps after the call)
Work cross-functionally with clients and sales, creative custom podcast production team, sales research, and technical teams
Mentor Account Coordinators
Lead conversations with the client around creative timelines, asset delivery, and third-party tracking to ensure campaigns launch in a timely manner
Manage client expectations around turnaround times / timelines and expected launch dates
Ensure clients are always aware of upcoming deadlines for assets & deliverables
Work with internal AdOps and client as needed to troubleshoot any ad creative issues that impact tracking, implementation, or reporting
Process all deliverables and work through any missing or incorrect tags/assets
Upload all assets & tags to shared drive
Craft pre-launch email
Send pre-launch email to AdOps
Task Account Coordinator with pulling 3P discrepancy report due 24hrs after launch
Communicate reporting cadence/expectations with the Account Coordinator
Work with AdOps and Client on troubleshooting any 3P discrepancies that need to be addressed
Partner with internal production team and audience development lead to communicate podcast production updates and marketing initiatives to clients
This information would be included in your bi-weekly reporting emails
Monitor and analyze campaign delivery and performance emphasizing big wins and recommending any optimization opportunities
Task the Account Coordinators to pull weekly pacing for media and ensure they communicate any under pacing lines
Task Account Coordinators with bi-weekly podcast reporting
Send Bi-weekly reporting to the client with excel attached and highlights/insights around performance outlined in the email
Address client questions and concerns in a timely and accurate manner
Manage all client comms and funnel any questions to the correct internal teams
Build formal presentations that highlight podcast and media performance in addition to audience insights, campaign learnings, and recommendations for future campaigns
Create mid-campaign and wrap decks to be presented to the client showcasing the performance of the podcast, media, crafting insights and learnings, and looking ahead to future seasons
What You'll Need:
Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
4+ year experience of professional experience in account management, preferably within ad operations environment
Extremely proactive and highly organized, with the ability to manage and prioritize multiple and varied tasks and campaigns in a timely manner
Excellent client service and verbal and written communication skills; results driven with strong analytical skills
Understanding of digital media, AdTech, and the technical systems and relationships used by publishers, agencies, and advertisers to deliver podcast ads
What You'll Bring:
Respect for others and a strong belief that others should do this in return
Full proficiency and understanding of job function
Ability to work independently with minimal guidance
In-depth knowledge of key business drivers and how this impacts your team
Experience in team and project management for mid-sized projects
Ability to recognize and mitigate risk
Confidence to solve complex problems using multiple sources of information
Growth mindset and desire for continued knowledge sharing and learning
Understanding of impact of your own decisions
Ability to identify new opportunities for continued improvement across business
Comfort acting as a trusted advisor for colleagues with less experience
Ability to manage complex and confidential information and to influence others to build consensus across all levels
Compensation:
Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
Location:
VIRTUAL, NY
Position Type:
Regular
Time Type:
Full time
Pay Type:
Salaried
Benefits:
iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:
Employer sponsored medical, dental and vision with a variety of coverage options
Company provided and supplemental life insurance
Paid vacation and sick time
Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
A Spirit day to encourage and allow our employees to more easily volunteer in their community
A 401K plan
Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more
We are accepting applications for this role on an ongoing basis.
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
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