Manager, Digital Content - New York, United States - L'Oreal

L'Oreal

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Title:
Manager, Social Media Content - Garnier Brand Engagement

Position type:
Permanent

Employment type:
Full - Time

Location:
New York - New York

Country/Region:

USA

WHO WE ARE
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty.

Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable.

Our division holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

At L'Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation.

We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen Come join our dynamic team

OVERVIEW

The Manager of Social Media Content role on the Garnier Brand Engagement Team will focus on working with the team to create best in class owned and earned social content for the Garnier master brand and all categories, including skincare, hair color, and hair care.

This role is critical for creating an elevated brand aesthetic, persona and voice for the brand on Tik Tok, Instagram/Stories, Facebook, Twitter and Pinterest.

The goal is to build brand love and advocacy on Garnier social platforms, grow an engaged community of Gen Z influencers and recruit new and younger consumers into the brand.

JOB RESPONSIBILITIES
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Social Media:

The Manager will work with the team to develop a strong tone of voice and persona on each Garnier social platforms
The Manager will be responsible for the production of always on Garnier IG/Instastories, Tik Tok, Facebook and YouTube
The Manager will be responsible for preparing assets for posting; cropping, color correcting, retouching for all Garnier social platform assets, Ecomm and digital/CRM assets
The Manager will lead in the development of lowfi content with internal and external partners for all social channels by capturing content inhouse, producing briefs, and review content to ensure all content is consistent with the brand's identity.
The Manager will assist the Brand Engagement team with planning campaign, seasonal and evergreen social strategies and lead the development of the monthly social editorial calendar
The Manager will create copy for posts taking into account the brand's voice and persona to ensure that we are pushing out engaging and relevant content to our audience
The Manager will design and maintain presentation decks for internal presentations
The Manager will host regular reviews of competitors for the Brand Engagement Team so we are abreast of what others are doing plus ensure highest creative executions for Garnier
As a datadriven marketer, the Manager will oversee reporting and metrics to ensure KPIs are met
The Manager should thoroughly understand everevolving social metrics and liaise with CMO/CMI on the evolution of tracking ROI

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Influencer Marketing

The Manager will build relationships with influencers and be very familiar with their content and audience to inform how the brand will work with influencers through earned and owned content
The Manager will attend influencer events/shoots/activations to activate the strategy with live and insituation content creation
The Manager will be responsible in building UGC strategies and managing programs by working collaboratively with internal and external partners.
The Manager will oversee all content creation developed for owned social channels, while incorporating relevant and trendfocus content themes to increase engagement.
The Manager is responsible for researching and building relationships with outofthebox creators and influencers to produce content for owned social channels. The Manager will develop content briefs, host preproduction calls, and manage timelines with these content partners.

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Ways of Working and Project Management:

Manager is responsible for working collaboratively to develop content to support the Garnier brand in the social space with the in-house Creative Team, our influencer marketing agency of record and content partners
Manager is responsible for collaborating with all relevant cross functional teams, including but not limited to: Ecomm, Omnishopper, Tech Center, Marketing, Consumer Activation, Creative Team, etc.
Manager is responsible for managing vendors on projects and meeting goals
Manager is responsible for accurately tracking spending

**QUALIFICATIONS/JOB REQ