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    Head of Brand and Content Marketing - New York, NY, United States - L'Oreal

    L'Oreal
    L'Oreal New York, NY, United States

    4 weeks ago

    Default job background
    Description
    Permanent

    Marketing

    Full - Time


    Division:
    Luxury Products DivisionLocation: 435 Hudson Street, New York, NY

    Reports To:
    Assistant Vice President, Global Marketing

    Who We Are:

    For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty.

    Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

    At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique.

    Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.


    What You Will Do:


    A Director, 360 Global Marketing and is responsible for new and resupport launches that are innovative and respond to our target consumer needs AND the production, coordination & consistency of content across online & offline consumer touchpoints.

    This role will define the 360-activation plan for my respective pillar, collaborating with cross-functional teams to develop relevant and impactful assets and guidelines, ensuring integrated engagement across all channels.

    to develop projects.
    Job Duties and AccountabilitiesCONCEPT CREATIONIdentify relevant insights from market trends/consumer insights & innovations to define data-driven strategies, business models, and innovative concepts for new and resupport launchesResponsible for product creation and resupportCollaborate with the right parties from early stages onwardsEnsure the feasibility & profitability of the projectValidate product claims with relevant parties (Labs, Valorization, Legal...)

    Manage legal aspects of the launch (including naming)ACTIVATION ORCHESTRATIONDevelop an integrated and 360 customer experience journey, tailored to the conceptBrief all relevant agencies to develop impactful and consistent assets; manage all back-and-forthAnimate the 360 métiers kick-off, brief them on the product and the concept and orchestrate the move from the development phase to activation phaseManage the development of all 360 assets dedicated to the concept and own the timelinesDevelop impactful Marketing books and commercialization notes for countries to enrich animationsBrief and develop paid media for owned projects; ensure assets ladder up to launch/resupport strategyPROJECT MANAGEMENT & 360 COLLABORATIONResponsible for both launching new projects and ensuring the animation of existing SKUsMonitor yearly budget allocation for projects in collaboration with the Finance teamHolistic, end-to-end project management (from concept to MAD to post-mortem analysis)Work closely with Zones & Drive Countries to understand their local needs and performanceWork closely with my Category Head to elaborate sub-category calendar and planOrchestrate work with all partners:
    PD, retail, purchasing, supply, Creative, digital, Social agencies,

    Core KPIs:


    Innovative and profitable projectsProduct launch and asset delivery timing Core SKUs growth / top opportunities growthQuality & adoption of activation content360 activation: track performance 360 asset delivery timing Team engagement and motivation Deliverables/outcomes are:Desirable, aesthetic and breakthrough projectsTimely product developmentCoordination between DMI and cross-functions360 activation concept 360 coordination of asset development360 consistency and relevancyHave in-depth knowledge of:Brand DNAConsumer habits, needs & wantsHow to build visual and impactful assetsGlobal trends, textures, competitors,...

    Zone and key countries needs DMI functions requirements & needs (labs, dev, MSL, etc)

    Product development:
    décor technology, PVIs, retro planning (...)

    Winning competition activation and contentsAgency management best practicesTeam management:
    Ensure team growth and development, positive morale and engagement and empower for decision makingFoster collaboration within the brand and coach junior managersEnforce 360 ways of working and mindset

    What We Are Looking For:

    Required Qualifications:
    Bachelor's degree 5-10 years of experience Strong communication and project management skills MS Office

    Preferred Qualifications:
    Beauty experience Skincare experienceWhat's

    In It For You:

    Salary Range:
    $140,100.00 Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More)At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or

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