Jobs
>
New York City

    Director, Marketing Content - New York, United States - Assurant

    Assurant
    Assurant New York, United States

    1 week ago

    Default job background
    Full time
    Description

    Job Summary

    The Director, Marketing Content oversees and delivers written marketing content for all of Assurant's line of business across multiple platforms and formats in order to drive awareness/sales/retention, reinforce the Assurant brand strategy, and deliver memorable customer/client experiences. Maintains global marketing content portfolio for each line of business. Collaborates with the areas of brand, external communications and digital marketing to define the Assurant brand story and steer the way our story is interpreted by clients, prospects, investors, communities and customers.

    In addition to serving as a trusted source and strategic partner in all things related to copywriting, content development and brand implementation (particularly in regard to the voice, tone and style of branded communications); this individual also serves as marketing generalist responsible for helping Assurant marketers infuse an enterprise mindset into all marketing communications. This position is responsible for working with line of business marketers to develop emotive, interesting and differentiated, strategic value propositions for the Assurant enterprise and its lines of business; highly differentiated and resonant product positioning; and thought leadership content in support of Assurant business units - while managing a team of line-of-business focused writers, copyeditors and proofreaders.

    The position requires a strategic thinker that can work with marketing, channel and creative teams to identify gaps in both strategy and content, connect the dots, and make strategic recommendations. The position also requires a highly creative thinker accustomed to working in collaboration with designers, storytellers and marketers to generate differentiating campaigns that build brands.

    Job Responsibilities

    Content Strategy — 30%

  • Works with Assurant business and enterprise leaders to align marketing messages to business goals. Distills complex ideas into clear, easy to understand content using established principles of digital marketing storytelling.
  • Researches industry-related topics (combining online sources, interviews and studies.) Researches competitors to ensure differentiation.
  • Develops and implements messaging framework processes to ensure consistency across a matrixed, global organization.
  • Works with line of business and digital marketers to understand sales/marketing strategy, develop campaigns, define marketing key messages and product specifics.
  • Lead annual content and campaign audits and assessments, and develop plans needed to execute recommendations and close gaps.
  • Collaboratively define and roll out a global content operating model across key regions, distilling best practices, key messages and content assets globally.

    • Strategic Content Development — 40%

  • Works with marketing and communication stakeholders to develop clear, compelling positioning for products and services that present our global brand and our expertise in a compelling, differentiated light.
  • Work with marketers, subject matter experts and senior leaders to organize complex ideas into clearly articulated value propositions and compelling campaigns.
  • Ideates and develops high quality web content, ebooks, whitepapers, blogs, social content, email content, video scripts, etc., optimized for search engines and targeted to a specific audience to achieve specific objectives.
  • Build a web content calendar aligned to SEO optimization and link-building goals, ultimately attracting a qualified audience to our site and driving conversions.
  • Plan an organic social calendar that aligns back to priority content topics, themes and IMC initiatives, as well as building on reputation topics such as CSR, employee engagement and timely holiday opportunities.
  • Build and oversee content amplification plans aligned to meet goals.

    • Team Management — 30%

  • Manages a team of copywriters, SEO researchers, copyeditors and proofreaders, serving as a mentor and sounding board to ensure consistent, quality output.
  • Works in tandem with the Director, Marketing Design to ensure alignment between the content and design teams. Works in direct partnership with Director, Marketing Design for high value enterprise-wide campaigns.
  • Ensures all content and copy development generated by the team is delivered to clients on time, meeting and exceeding expectations. Meets regularly with team to ensure issues or ideas are heard and addressed. Generates reports on RoboHead to understand metrics and trends.
  • Works closely with channel teams to identify target channels for each effort and ensures content is versioned and optimized for each channel

    • Basic Qualifications

  • Four-year college degree majoring in Marketing, English, Communications or Journalism
  • 3yrs+ managing content creators in an agency or corporate setting
  • 5yrs+ copywriting, content and campaign experience for agency or in-house corporate creative team

    • Preferred Skills

  • Strong digital/social content portfolio that demonstrates originality, innovation, problem-solving, personal expression and results-oriented content
  • Strong ability to influence others and move stakeholders toward a common vision or goal. Highly effective presentation skills.
  • Strategic thinker, able to connect the dots to distill complex ideas into a easily understood and differentiated stories.
  • Able to collaborate with executives, marketers and designers, serving as a strategic marketing partner
  • Understanding of the principles of scriptwriting. Able to work with videographers and motion graphics designers to deliver scripting fit for purpose.

    • #LIRemote

    #AssurantProudCR

    Pay Range:

    $99, $165,600.00

    Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

    Expected application deadline is

    06/10/2024

    If date is blank then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

    Helping People Thrive in a Connected World
    Connect with us. Bring us your best work and your brightest ideas. And we'll bring you a place where you can thrive. Learn more at .

    For U.S. benefit information, visit . For benefit information outside the U.S., please speak with your recruiter.

    What's the culture like at Assurant?
    Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 13 countries and awarded the Fortune America's Most Innovative Companies recognition in 2023, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture .

    Company Overview
    Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world's leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

    Equal Opportunity Statement
    Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

  • Mimica Automation

    Content Marketing

    1 week ago

    Mimica Automation New York, United States

    Job Description · Job DescriptionWhat we are buildingMimica's mission is to accelerate the discovery and deployment of automation with AI. · Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and genera ...

  • Mimica Automation

    Content Marketing

    4 days ago

    Mimica Automation New York, United States

    What we are building · Mimica's mission is to accelerate the discovery and deployment of automation with AI. · Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates "blueprints" for automati ...

  • Castle

    Content Marketing Manager

    21 hours ago

    Castle New York, United States

    About · We're Castle, a profitable Series A startup on a mission to revolutionize trust and safety for users across large consumer platforms like Canva, Atlassian, and Rockstar Games. Backed by Y Combinator, Index Ventures, and prominent angel investors from Datadog, Stripe, and ...

  • System One

    Marketing Content Strategist

    2 days ago

    System One New York, United States

    Marketing Content Strategist (Investing & Financial Markets) · Employment Type: Full Time · Date Posted: 6/5/2024 · Location: New York, NY · Pay Range: Negotiable · Job Number: JO · Primary Function · The Investing & Financial Markets Content Strategist will work with a team of ...

  • Intercontinental Exchange Holdings, Inc.

    Content Marketing Analyst

    3 weeks ago

    Intercontinental Exchange Holdings, Inc. New York, United States

    Overview: · Job Purpose · The Content Marketing Analyst is responsible for developing multimedia content to help implement a content marketing strategy that drives interest in our products and solutions. As an essential member of ICEs Growth Marketing team, the successful candi ...

  • Avispa Technology

    Content Marketing Manager

    11 hours ago

    Avispa Technology New York, United States

    Job Description · Job DescriptionContent Marketing Manager R · A leading music streaming company is seeking a Content Marketing Manager. The successful candidate will play a pivotal role in driving the success of our sales marketing efforts through the strategic analysis and opt ...

  • Informa Connect

    Marketing Content Creator

    2 weeks ago

    Informa Connect New York, United States

    Job Description · Job DescriptionCompany Description · We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. · Our purpose is to connect our customers to information and people ...

  • Engel & Völkers Americas, Inc.

    Content Marketing Manager

    3 days ago

    Engel & Völkers Americas, Inc. New York, United States

    Job Description · Job DescriptionContent Marketing Manager · Engel & Völkers is a global luxury brand specializing in residential and commercial real estate and yachting. Founded in Hamburg, Germany in 1977, Engel & Völkers now includes over 1000 brokerages in 34 countries across ...

  • AIP Publishing

    Content Marketing Manager

    1 day ago

    AIP Publishing New York, United States

    AIP Publishing is a leading publisher of the physical sciences. Working at AIP Publishing means being part of a mission: to accelerate scientific discovery while reimagining the future of scholarly publishing. · AIPP is proud to have been named one of the Best Companies to Work ...

  • Rockefeller Financial

    Content Marketing Specialist

    1 day ago

    Rockefeller Financial New York, United States

    About Rockefeller Capital Management: · Rockefeller Capital Management was established in 2018 as a leading independent financial advisory services firm. Originally founded in 1882 as the family office of John D. Rockefeller, the Firm has evolved to offer strategic advice to ult ...

  • ALTANA

    Content Marketing Manager

    1 day ago

    ALTANA New York, United States

    Altana provides the world's only dynamic, intelligent map of the global supply chain - the Altana Atlas - using AI and machine learning models to connect with and learn from massive sets of public and private data. Through the Atlas, companies and governments can understand the d ...

  • RAMP

    Head of Content Marketing

    1 day ago

    RAMP New York, United States

    About Ramp · Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance te ...

  • Pathstream

    Content Marketing Specialist

    5 days ago

    Pathstream New York, United States

    What we do:Pathstream was founded on the premise that substantial unrealized economic & human potential exists within each organization's frontline workforce. We are reshaping the way employees and managers on the frontlines excel in their careers. In this age of rapid tech evolu ...

  • Apollo Inc

    Content Marketing Director

    4 days ago

    Apollo Inc New York, United States

    Position Overview · Apollo Global Management is seeking to hire an experienced professional to expand and enhance its Content Marketing program. · Reporting to Apollo's Global Head of Content Strategy, the successful candidate will be responsible for developing content from sta ...

  • Writesonic, Inc.

    Content Marketing Manager

    2 weeks ago

    Writesonic, Inc. New York, United States

    Are you a wordsmith with a passion for creating captivating content that engages and converts? Do you have a knack for developing effective content strategies that align with business goals and resonate with target audiences? If so, we have the perfect opportunity for you. · Wri ...

  • Assurant

    Director, Marketing Content

    1 day ago

    Assurant New York, United States

    Job Summary · The Director, Marketing Content oversees and delivers written marketing content for all of Assurant's line of business across multiple platforms and formats in order to drive awareness/sales/retention, reinforce the Assurant brand strategy, and deliver memorable cu ...

  • EliseAI

    Content Marketing Manager

    4 weeks ago

    EliseAI New York, United States

    About EliseAI · EliseAI develops cutting-edge conversational AI technology for industries fundamental to our lives: housing and healthcare. Everything is built on the foundation of health and home. Broken systems or ineffective processes in these domains have a disproportionate ...

  • Chicory

    Content Marketing Manager

    2 weeks ago

    Chicory New York, United States

    About the Role · As our Content Marketing Manager, you'll drive Chicory's content strategy efforts. As a crucial member of the Marketing team, you'll develop and execute compelling content initiatives that drive brand awareness, engagement, and growth. If you're a strategic thin ...

  • Creative Circle

    Marketing Content Specialist

    4 days ago

    Creative Circle New York, United States

    "Our client is the largest search engine giant, and they are currently seeking a Marketing Content Specialist to join their team.This role will be hybrid/onsite, three days a week.Top Responsibilities for Marketing Content Specialist:-Independently develop marketing collateral (v ...

  • Colstonconcepts

    Content Marketing Manager

    1 day ago

    Colstonconcepts New York, United States

    We are looking for a highly creative and strategic Content Marketing Manager to join our team. The ideal candidate will have a passion for creating engaging and compelling content across a variety of platforms, as well as experience developing and executing successful content mar ...