Kalia Medeiros

Hi! Aloha! My name is Kalia Leinani Brianne Medeiros. I was born and raised in Kane’ohe, Hawai'i to parents of both native and missionary ancestry.

I’m a determined and hard-working person with a hunger to learn, deepen my understanding of the world, creatively solve problems, and push boundaries. I have 10+ years experience in live theatre performance and production, 5 years experience in Marketing and Consulting, and a lifelong dedication to community outreach, volunteering, and Arts accessibility. I have a BFA from the University of Michigan. I love TikTok, singing, a good HBO show, trying new foods, a good Drag Show, and my 2 year old Boston Terrier named Jamón. I’m extremely passionate about inclusion, and the artful execution of everyday tasks. I possess a natural ease with people, bright and encouraging energy,  and unapologetic enthusiasm when tackling new projects.  I take pains to accomplish even the smallest tasks with great care. I thrive in collaborative settings, while maintaining the confidence and clarity to push my best ideas forward. I stay organized, and often create newer, more efficient SOPs for the companies I work with. A serious advocate for women’s empowerment, intersectional feminism, indigenous rights, and gender equality. I look forward to challenging archaic systems in my work, and pushing boundaries of representation. I believe in the ever-changing world of social media and the digital landscape, you have to think quick on your feet and know who you are and what you stand for, regardless of trends. 

When visiting  home in Hawai’i, I seek to meld my NYC experiences with the richness of my island upbringing. Apart from growing up in Hawai’i, I am also ⅛ Native Hawaiian blood. As a pale skinned, red-haired person, there has always been a struggle with this identity and mixed background. But I have great pride in sharing my island stories and culture with anyone I meet, I'm fiercely loyal to my brilliant and talented friends, and feel my uncommon heritage gives me a unique perspective I can bring to any team.

Sr. TikTok + Marketing Manager                              June 2022 - Present

Urban Skin Rx

New York + Charlotte, NC 

• Leads strategy and executions of social media and influencer marketing initiatives. Personally handles communications and negotiations with celebrity, influencer, event, and brand partners. 
• Works alongside PR and Ad agencies to create dynamic content and drive conversions. 
• Personally involved with content creation, publishing as well as managing a team of remote video creators. 
• Project manages various social media marketing initiatives, manages scheduling. 
• Built out new SOPs for product seeding programs, affiliate programs, and tracking of brand partners. 
• Digital asset archival management and in-depth file organization.
• Works with artists, estheticians, athletes, performers, dermatologists and skin care experts from around the world to secure mentions and dynamic content across social platforms. 
• Manages a robust influencer program including research, outreach, contract management, brief-building, and content approvals.
• Manages and advises tiered affiliate programs, which drives sales and increases conversation on social media. 
• Manages budgets for PR, Influencer, and Paid Media, including tracking expenses, managing POs, processing invoices.
• Monthly reporting on paid media and earned media, as well as social trend forecasting and planning based on current trends on Social Media, TikTok, memes, television, fashion, skincare, and music. 
• Assists with 360 marketing campaigns, PR and talent management.

Social Media Marketing & Partnerships Manager Feb 2020 - June 2022

blk. Water - Boho Brands

New York + Los Angeles

• Grew blk.’s TikTok audience from 1,000 followers to 500K in 1 year.
• Manages partnerships and nurtures relationships across TikTok, Instagram, YouTube.
• Built a comprehensive TikTok program that sees influencer partnerships from start to finish.
• Negotiates and directs social media campaigns.
• Manages large influencer and client databases.
• Got the #blkwater hashtag to over 1billion views on TikTok using UGC content in under 1.5 years.
• Supported the hiring, training and development of new employees.
• Creative direction for content; conceptualizing, quality checking, and approving videos. 
• Schedules and leads client meetings with influencers and management companies. 
• Organizes contracts, release forms, and payment information for influencers and vendors.
• Implemented direct response marketing techniques across social platforms to drive sales.

Social Media Consultant  Sept 2019 - March 2020

Park Studio 

New York, NY

- Building and Management for Social Media platforms and Website

- Edited and planned feed posts, maintained posting schedule for park studio’s’ content. 

- Established and built new relationships via social platforms for Park Studio.

- Working with SEO specialists to optimize google analytics, ad search, and new customer outreach for small  businesses. 

UNIVERSITY of MICHIGAN  

• B.F.A. Musical Theater