Digital Content Marketing Strategist - New York, United States - The Walt Disney Studios

The Walt Disney Studios

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Responsibilities:

Manage assigned editorial beats within the Marvel Editorial team, working in close partnership with the wider Digital Team (Social, Content, and Content Distribution & Programming) to develop evergreen brand editorial content that aligns to content strategy, audience development goals, and authentically reaches a diverse portfolio of fans while staying true to the Marvel brand, values, and commitment to quality
Frame and provide input into editorial content mix to ensure balance and synergy across all priorities and key dates within Marvel portfolio
Reference the Marvel brand guidelines and larger Digital Strategy when developing editorial calendars, ensuring efforts are consistent with the brand voice, style, and tone
Manage own written assignments with reviewing and approving everything from editorial contributors under purview. Give guidance and recommendations to both external contractor contributors, and internal partners on Digital Editorial Strategy within the context of the larger Marvel Editorial content strategy, brand voice, and franchise guidelines
Actively interpret highlevel analytics to drive actionable optimization, future content, and tactics
Participate in content brainstorms for developing ideas with editorial, social media, and video production teams
Schedule and manage freelancer content through entire workflow of assignments, delivery, and publishing

Basic Qualifications:

Experience writing for an established entertainment outlet, website, or publication
Intimate knowledge of the Marvel brand, its characters, its history, and the Marvel Universe
Knowledge and expertise in webbased publishing, content management systems, and content creation tools, including Adobe Photoshop.
Experience working with a team in different locations/time zones as well as working with remote freelancers.
Ability to be proactive, multitask, and work on a number of projects at once independently

Preferred qualifications:

Knowledge of Marvel comics, books, games, consumer products, digital apps, and more
A degree in Communications, Marketing or English is preferred
1+ years of relevant experience is preferred