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Glendale

    Digital Content Marketing Strategist - Glendale, United States - The Walt Disney Studios

    The Walt Disney Studios
    The Walt Disney Studios Glendale, United States

    2 weeks ago

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    Description

    The Marvel Editorial Team is seeking to hire a pop culture, digital, brand, and franchise expert in the role of Digital Content Marketing Strategist/Editor. This role will be responsible for the creation and curation of content for , and so must be an expert with a deep knowledge of the Marvel Universe, its characters, and larger fandom; it's preferred that they also have a knowledge of Marvel comics, books, games, consumer products, digital apps, and more.

    Responsibilities:

    • Manage assigned editorial beats within the Marvel Editorial team, working in close partnership with the wider Digital Team (Social, Content, and Content Distribution & Programming) to develop evergreen brand editorial content that aligns to content strategy, audience development goals, and authentically reaches a diverse portfolio of fans while staying true to the Marvel brand, values, and commitment to quality
    • Manage planning, coordination, and execution of written news and editorial content for ; this includes writing, developing, and editing content for sites, news releases, and newsletters, as well as ideating and assigning stories to contributors as needed
    • Frame and provide input into editorial content mix to ensure balance and synergy across all priorities and key dates within Marvel portfolio
    • Reference the Marvel brand guidelines and larger Digital Strategy when developing editorial calendars, ensuring efforts are consistent with the brand voice, style, and tone
    • Manage own written assignments with reviewing and approving everything from editorial contributors under purview. Give guidance and recommendations to both external contractor contributors, and internal partners on Digital Editorial Strategy within the context of the larger Marvel Editorial content strategy, brand voice, and franchise guidelines
    • Actively interpret high-level analytics to drive actionable optimization, future content, and tactics
    • Participate in content brainstorms for developing ideas with editorial, social media, and video production teams
    • Schedule and manage freelancer content through entire workflow of assignments, delivery, and publishing
    • Help develop editorial plans and research topics as needed to aid in editorial content for

    Basic Qualifications:

    • Experience writing for an established entertainment outlet, website, or publication
    • Intimate knowledge of the Marvel brand, its characters, its history, and the Marvel Universe
    • Knowledge and expertise in web-based publishing, content management systems, and content creation tools, including Adobe Photoshop.
    • Experience working with a team in different locations/time zones as well as working with remote freelancers.
    • Ability to be proactive, multi-task, and work on a number of projects at once independently

    Preferred qualifications:

    • Knowledge of Marvel comics, books, games, consumer products, digital apps, and more
    • A degree in Communications, Marketing or English is preferred
    • 1+ years of relevant experience is preferred
    The hiring range for this position in Burbank, CA is $77,100 to $103,400 per year and in New York City, NY is $80,800 to $108,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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