- Work with integrated planning teams to build and implement brand, acquisition, content, and engagement campaigns for a subset of CBS series and specials and studios' programs
- Set clear objectives, identify audience targets, develop positioning statements, collaborate on creative thought-starters, and lead development of 360 media and campaign plans
- Gather, analyze and apply customer insights and data in collaboration with research team and planning team to help define effective and innovative strategic marketing and media approaches. Work with research and data science teams to analyze and translate multi-touch attribution insights into optimized media plans
- Find ways to use media outlets, opportunities, and content to deepen our relationship with our audiences. As well as drive tune-in and engagement, grow our digital/social channel footprint, and leverage all organic marketing efforts to reach our customers in significant and engaging ways
- Act as a "motivator" who brings big ideas and encourages others to deliver outstanding ideas, obtaining agreement and effectively and efficiently implement ideas at scale
- Create and own goals and performance metrics for campaigns frequently measuring outputs against internal and external efforts; monitor regularly to understand efficiency of strategy, creative and media tactics, making recommendations for continuous improvement
- Collaborate effectively with cross-functional marketing teams and Cross-Paramount Business Units to ensure strategic alignment, build master campaign plans, and implement cross-promotional opportunities
- In partnership with the SVP Media and Director of Media Operations, effectively handle campaign media budgets against all efforts. This includes approvals and tracking of Media Authorizations and tracking/reconciliation of planned-to-actual spend.
- 5+ years of experience in film, TV and/or affiliate marketing
- Marketing team experience with a major studio, media company, streaming service, brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
- Experience leading the creative, strategic and media planning process
- Deep understanding of how to use media to drive awareness and engagement with entertainment content including an understanding of digital landscape and creative standard processes for all media
- Experience working with Creative Execs, including relationship management, selling through of strategy, creative and marketing plans
- Highly data-driven, possessing strong ability gather and apply insights to frame recommendations and results into concise and actionable reports
- Ability to develop forward-thinking ideas for a wide range of entertainment campaigns, crafted to drive customer acquisition/retention as we deepen engagement with the CBS brand
- Understanding of traditional and digital entertainment marketing, including on-air, display, print, OOH, paid social, performance and digital media channels
- Possesses strong decision-making skills and can operate with significant autonomy and discretion
- Strong verbal and written communication skills
- Creative problem solver with strategic and analytical prowess
- Detail oriented with strong project management skills
- Ability to prioritize in a complex, fast-paced environment maintaining a high attention to detail
- Leadership skills including motivating, encouraging and driving dynamic creative thinking
-
Marketing Strategist
3 days ago
TBE LLC Hawthorne, United States**Marketing Strategist - Fitness Equipment** · As the Marketing Strategist for Total Body Experts, you will be instrumental in developing and executing strategic marketing initiatives to enhance brand visibility, drive online sales, and foster customer engagement. Leveraging your ...
-
Account Strategist, Mid-market Sales,
4 days ago
Google Los Angeles, United StatesThis role may also be located in our Playa Vista, CA campus. · **Minimum qualifications**: · - Bachelor's degree or equivalent practical experience. · - 2 years of experience in advertising, sales, marketing, consulting, or media. · - Ability to travel 20% of the time as required ...
-
Marketing Strategist
1 day ago
DHD Consulting Los Angeles, United StatesJob Description · Job DescriptionMarketing Strategist Job Responsibilities and Duties Creates marketing strategies to launch and market new products · Uses customer feedback to ensure client satisfaction · Forecasts market trends · Provides analysis and recommendations to the mar ...
-
Growth Marketing Strategist
5 days ago
Dottob Los Angeles, United StatesSUMMARY: · dottob is looking for a (jr/sr) growth marketing strategist/manager/associate/specialist/crackerjack/virtuoso/whisperer. · Responsibilities: · Make magic happen on FB/IG, Tiktok, Pinterest, Google, Youtube, etc. · Explain to clients why things are performing well. · ...
-
Senior Strategist, Marketing
2 weeks ago
Brand Knew Los Angeles, United States Full timeWe are seeking a Senior Strategist to join our marketing team. The ideal candidate is a strong communicator (written and verbal), a proactive self-starter, and more organized than the lamp posts at LACMA. · In this role, you will need to be highly creative and analytical while th ...
-
Strategist, Performance Marketing
1 week ago
Seamount Los Angeles, United StatesJob Description · Job DescriptionDrive our digital strategy across all performance marketing campaigns, channels and touch-points. Champion a performance thinking through the organization to establish a centralized hub experience within the agency and then deploy precise, coordin ...
-
Marketing Strategist
1 week ago
Abbyson Woodland Hills, United StatesPosition: Marketing Strategist · Location: Woodland Hills, CA · FLSA Classification: Exempt, Full-Time · Required Travel: N/A · Organization · For over 30 years Abbyson has taken great pride in being a family-based home furnishings brand that continually redefines itself thr ...
-
META Los Angeles, United StatesAt Reality Labs, we're building tools that help people feel connected, anytime, anywhere. The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-driven marketing and creativity to accelerate business results. We are seeking an experienced Bra ...
-
Marketing Strategist
1 week ago
Abbyson Los Angeles, United StatesJob Description · Job DescriptionPosition: Marketing Strategist · Location: Woodland Hills, CA · FLSA Classification: Exempt, Full-Time · Required Travel: N/A · Organization · For over 30 years Abbyson has taken great pride in being a family-based home furnishings brand that cont ...
-
Brand Strategist, RL Cross-Portfolio Marketing
3 weeks ago
Facebook Los Angeles, United StatesAt Reality Labs, we're building tools that help people feel connected, anytime, anywhere. The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-driven marketing and creativity to accelerate business results. We are seeking an experienced Bra ...
-
Digital Content Marketing Strategist
2 days ago
The Walt Disney Studios Glendale, United StatesThe Marvel Editorial Team is seeking to hire a pop culture, digital, brand, and franchise expert in the role of Digital Content Marketing Strategist/Editor. This role will be responsible for the creation and curation of content for , and so must be an expert with a deep knowledge ...
-
Digital Marketing Strategist
5 days ago
Pivot CMO Anaheim, United StatesAt Pivot CMO we deliver growth marketing at the highest level. Because we've been founders ourselves we know what it actually takes to grow and scale businesses through paid ads. We have an omni channel approach that includes Facebook/Instagram Ads, Google Ads, Pinterest Ads, Tik ...
-
Digital Marketing Strategist and Analyst
6 days ago
CESNA Beverly Hills, United States[Position] · Digital Marketing Strategist, bilingual Korean is big PLUS · Job Type: Full-time · Mon - Fri, 09 AM - 06 PM · [About Our Client] · This client is a medical appliances manufacturer, that exports medical appliances to more than 70 countries, and is actively growin ...
-
Digital Marketing Strategist and Analyst
1 week ago
cesna Beverly Hills, United StatesJob Description · Job Description[Position] · Digital Marketing Strategist, bilingual Korean is big PLUS · Job Type: Full-time · Mon - Fri, 09 AM - 06 PM · [About Our Client] · This client is a medical appliances manufacturer, that exports medical appliances to more than 70 count ...
-
Social Media Strategist
1 week ago
Connexsphere Flow Los Angeles, United States**Job Title: Social Media Strategist** · **Overview**: · We are seeking a dynamic and creative Social Media Strategist to join our team. As a Social Media Strategist, you will be responsible for developing and implementing comprehensive social media strategies to increase brand a ...
-
Assistant Dean, Graduate Admission, Usc Viterbi
5 hours ago
USC Los Angeles, United StatesAt the forefront of innovation and leadership within the Viterbi School of Engineering, the Assistant Dean of Graduate Admission plays a pivotal role in shaping the future of engineering education. Responsible for devising and executing comprehensive graduate admission strategies ...
-
Head of Communications
3 days ago
USC Los Angeles, United StatesManages the public communications program of a school or department or manages major public relations programs and/or projects for the university. Supervises assigned staff. · The University of Southern California Thornton School of Music is seeking a Head of Communications to le ...
-
Social Media Strategist
1 week ago
Connexsphere Flow Los Angeles, United StatesJob Title: Social Media Strategist · Location: Los Angeles, CA · **Job Description**: · **Responsibilities**: · - Develop and execute innovative social media strategies to increase brand awareness, engagement, and conversion. · - Create compelling content tailored to each social ...
-
YouTube Los Angeles, United StatesThis role may also be located in our Playa Vista, CA campus. · **Minimum qualifications**: · - Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience. · - Experienc ...
-
Data Strategist
1 week ago
Movement Strategy Los Angeles, United States**OVERVIEW** · Movement Strategy is in search of a dynamic Data Strategist to spearhead our data and insights department, driving innovative strategies for our clientele. Reporting directly to the Director of Data and Insights, you'll collaborate closely with various teams includ ...
Marketing Strategist - Los Angeles, United States - Paramount Unified School District
Description
We are looking for someone that will lead all key workstreams within the brand strategy and lifecycle marketing planning. This will be for a subset of CBS series and programs (including Studio programs) as part of a cross-functional planning team. This includes developing strategic, highly creative and effective 360 campaigns to drive awareness and tune-in for entertainment properties, as well as working with third party partners to represent studios series' marketing plans for other platforms.
The Marketing Strategist will gather appropriate data and customer insights to develop, produce, implement and measure strategies and plans with mass-media, social media, promotional activities and other tactics that effectively align to the target audience(s) and campaign objectives as set by the cross-functional team. This role will also work with internal teams and external partners, including our media agency and other out-of-house agencies and third-party distributors where applicable, to develop and implement engaging, innovative and strategic marketing and content plans that help drive viewership of our entertainment content.
Come join our team
Role and Responsibilities
ADDITIONAL INFORMATION
Hiring Salary Range: $85, ,
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.