- Collaborate with Marketing, Sales, and the Business Proposition team to develop an event strategy targeting select industries and accounts that integrates with the digital strategy to drive awareness, build our reputation and deepen relationships.
- Understand the events for our target industries, stay abreast of latest trends, and monitor competitors' event activity.
- Manage, from start to finish, the ideation, planning, and delivery of assigned events
- Plan and deliver a wide range of events including hosted in-person events, webinars, conference sponsorship, and participation at WSJ (Journal House) and Barron's hosted events.
- Stand up, and execute quarterly Peer-to-Peer network events building a community within select industries and decision makers from key accounts.
- Management of all event logistics, including contract negotiation, and storage and shipment of booths, promotional items, printed materials, etc.
- Analyze event performance to inform data-driven decisions and creation of future events plans.
- Manage events budget, and related processes involving procurement and finance
- Creation of post-event reports to actively track and optimize the performance of each event.
- 7-10 years of events experience, ideally within the B2B space targeting Financial Services firms (Banks, Payments, Fintechs, Securities,Wealth Management), Oil & Gas, Government, Technology and /or Consulting & Research
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus
- Ability to work effectively in a matrixed company model
- Strong collaboration and influencing skills
- Experience managing heavy and conflicting event schedules
- Experience orchestrating multiple event formats including webinars, proprietary events, niche industry conferences, peer-to-peer groups, major industry conferences, etc.
- Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
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Senior Events Marketing Manager, B2B Enterprise Marketing - New York, United States - Dow Jones & Company, Inc.
Description
Job Description:The Dow Jones B2B Enterprise Marketing team is hiring We're looking for a collaborative and results-driven Senior Events Manager to support our B2B businesses (Risk & Compliance, Factiva, Dow Jones Newswires).
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Team:
As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our three core businesses: Dow Jones Newswires, Factiva and Risk & Compliance. The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness, build our reputation and deepen relationships in select industries and accounts.
Job Description
In this role, you'll be responsible for the event strategy, as well as planning and execution of events, webinars and conferences to achieve the B2B business objectives, taking full responsibility for each stage of the process. You'll work closely with the team to create and deliver an event strategy and plan that supports and complements wider marketing ambitions, with a focus on supporting our efforts in penetrating select industries and accounts.
This role is based in-person in New York, reporting to the Senior Director of Event Marketing.
Responsibilities
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - CMO - Marketing
Job Category:
Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $65,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..