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Director of Marketing Enterprise Marketing Strategy - New York, United States - NYU Langone
Description
NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to , a nd interact with us on LinkedIn , Glassdoor , Indeed , __Facebook , Twitter , YouTube and Instagram .
Position Summary:
We have an exciting opportunity to join our team as a Director of Marketing - Enterprise Marketing Strategy.
In this role, the successful candidate is a strategic leadership role responsible for driving the strategy and development of innovative marketing initiatives tailored to diverse patient segments and healthcare professionals. This high-visibility role involves overseeing a dynamic marketing strategy team, collaborating with other marketing departments and cross-functional NYULH stakeholders, and ensuring alignment with the health system's mission in order to drive brand reputation and appointment volume.
Reporting directly to the Vice President, Head of Brand, Experience, Creative & Design, this leadership role owns the overall strategic coordination of NYULHs marketing efforts, including the creation of innovate programs, a deep understanding of the profiles of different audiences, and the advancement of NYULHs enterprise objectives.
Job Responsibilities:
Enterprise Marketing Strategy Development:
* Oversee the development of strategic, research-based, and data-driven marketing strategies to reach physician and general audiences via digital and traditional strategies* Define effective audience segmentation to understand unique profiles that inform the design of effective marketing strategies
* Own the master calendar across other Communications and Marketing (C&M) Centers of Excellence; coordinate the sequencing and activation of marketing campaigns; identify synergies across campaigns
* Define governance around campaign management and sequencing
* Leverage performance metrics and outcomes from virtual and in-person campaigns to inform future and adjust existing strategies
* Infuse data-driven insights into marketing strategy campaigns and assess their effectiveness, including key performance indicators (KPIs) such as brand reputation, conversions (i.e., appointments) for patients & leads, physician referrals, and customer lifetime value (LTV)
* Stay updated with healthcare marketing trends and best practices, adapting strategies to industry changes
Collaboration and Influence
* Collaborate with internal marketing and communications teams to ensure effective campaign and program implementation to increase reputation and revenue* Coordinate with the Brand Ecosystem Lead to ensure all marketing campaigns adhere to brand-specific guidance, and strategies are aligned with the overall vision for NYULH
* Strategize with the Advertising Lead on the design of marketing campaigns requiring promotion via paid channels
* Communicate governance and standards around campaign management and sequencing to Relationship Leads for service lines, departments, and hospitals
* Collaborate with the Program Measurement Center of Excellence to establish measurement strategies and key performance indicators (KPIs); integrate these metrics into decision-making processes to maximize return on investment
* Participate in the development and implementation of the broader Brand, Experience, Creative & Design Team's strategy, collaborating with leaders to drive volume and reputational impact
* Align marketing plans with NYULH's strategic priorities, emphasizing patient-centered care and digital innovation
* Lead strategic market assessments, including analyzing market environments, brand reputation, competitive intelligence, and forecasting industry/market trends
Team Leadership and Management:
* Guide the team on how work gets done, set priorities, ensure standards are understood and adhered to* Ensure clarity for the vision of the team to help them understand their role in the overall strategy of the institution
* Champion a strong continuous improvement culture and ensure deployment of scalable, simplified, and standardized processes
Financial Responsibility:
* Manage the allocated budget and operational forecasts of the Enterprise Marketing Strategy team, working with the Chief of StaffMinimum Qualifications:
To qualify you must have a Bachelor's degree in Marketing, Management, Strategy, or related field
9+ years of experience in Marketing Strategy
3+ years of management experience building and leading effective teams
Proven experience in healthcare marketing strategy and digital innovation
Proficiency in project management, communication tools, and data analysis
Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
Established track record of working closely with and effectively communicating to executive leadership
Strong analytical skills, with the ability to apply and communicate data-driven insights
Creative instincts and willingness to test-and-learn
Exceptional leadership skills, demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively
Proven ability to work effectively in a highly-matrixed environment
Excellent verbal and written communications skills
Experience communicating to senior leadership and C-suite audiences
Preferred Qualifications:
Master's degree preferred (MBA)
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.
NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit for more information.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $146, $194,021.10 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
To view the Pay Transparency Notice, please click here
Required Skills
Required Experience
