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    Marketing Strategy - New York, United States - re-tool®

    re-tool®
    re-tool® New York, United States

    3 weeks ago

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    Description
    WHY WE'


    RE LOOKING FOR YOU:


    Retool's GTM teams are growing in size and complexity in order to support extremely ambitious growth in the coming years.

    We're looking for a Marketing Strategy & Operations Manager to join the Revenue Operations team. Our team is responsible for accelerating Retool's revenue growth by building the ultimate GTM machine.

    We help the sales, marketing, success, and support teams track and deliver against operating goals, design and implement key cross-functional initiatives, perform root cause analysis to diagnose challenges, and build / maintain the core GTM systems these teams use to collaborate and succeed every day.

    WHAT YOU'


    LL DO:


    We'll look to you to bring your experience to own the marketing pipeline and top of funnel plans, as well as track and improve our execution against those plans.

    You'll be very familiar with best practices of a modern B2B marketing organization and can partner with our CMO and VP of Demand Generation to diagnose and improve the marketing team's project execution.

    You'll support strategies from PLG to paid media to ABM.

    You will be responsible for improving our visibility into the performance of our marketing funnel(s) and ensuring the health and integrity of marketing metrics on an ongoing basis.

    You'll be a key contributor to our planning process, providing analysis and reporting to our marketing, finance, and exec team to help us understand the ROI of our marketing spend and opportunities for growth.


    IN THIS ROLE, YOU'LL:
    Own the planning process for the marketing team

    Use quantitative and qualitative insights to inform growth strategy, roadmap, and prioritization for the Marketing team

    Work with the data and web engineering team to properly instrument and measure our funnels

    Be the right hand to the Head of Marketing for quarterly and annual planning, as well as key strategic initiatives

    Own regular reporting on the overall health of marketing initiatives and top-of-funnel performance across marketing

    Partner with finance to provide visibility into ROI on marketing spend

    THE SKILLSET YOU'


    LL BRING:
    8+ years of marketing experience, with 4-6 years of direct experience working in marketing operations for a B2B SaaS business, preferably with both a product-led and saled-led sales motion, and 6-8 years of total experience including related teams

    Expertise in implementing modern B2B demand gen strategies including ABM

    Aptitude for using data to drive better decision making, including familiarity with SQL

    Exceptional problem solving and analytical skills; demonstrated ability to structure complex problems, navigate challenging data sets, develop solutions, and craft high-quality narrative and executive-level presentations

    Ownership mindset with strong attention to detail

    Excellent written and verbal communication skills

    Highly collaborative style with strong influence skills

    #J-18808-Ljbffr
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