- Develop and own compelling product positioning and messaging that differentiates Vimeo's enterprise solutions in the market
- Collaborate closely with cross-functional teams, including product management, design, marketing and sales teams, to ensure successful product launches with a clear and cohesive marketing plan
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities, and use data-driven insights to inform product marketing strategies
- Build a deep understanding of the enterprise customer base and serve as their voice back to internal product, marketing and sales teams
- Track and analyze business performance, providing actionable insights and recommendations for optimization
- Equip Vimeo's sales teams with the tools and training they need to effectively communicate Vimeo's value proposition to prospects and customers
- 8+ years of experience in product marketing
- Deep expertise in enterprise SaaS solutions, preferably in enterprise video with a consistent record of developing and implementing successful product marketing programs
- Familiarity with AI tools
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
- Clear track record of driving business results through data-driven marketing strategies
- Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong project management skills with the ability to prioritize effectively
- Passion for video and Vimeo's mission
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Product Marketing Lead, Enterprise - New York, United States - Vimeo
Description
Job Description
Job DescriptionVimeo is looking for a passionate and seasoned enterprise product marketer to join the Product Marketing Team. You'll work at the intersection of product development and marketing to orchestrate high-impact product launches that support our Enterprise business. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our enterprise customers at all stages of the funnel.
This role will drive awareness, adoption, and market positioning for Vimeo Enterprise, and will report directly to the Head of Product Marketing. This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, who can work on both creative marketing initiatives and data-driven strategy.
What you'll do:
Skills and knowledge you should possess:
#LI-OZ1
Targeted Base Salary Range: $135,000 to $205,500
The base salary range listed above is for candidates located in the U.S., including the New York City metro area.
At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate's home base.
Base salary is just one component of Vimeo's total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.
About Us:
Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more atVimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We're proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.
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