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    Creative Director - New York, NY, United States - Dashlane

    Dashlane
    Dashlane New York, NY, United States

    2 weeks ago

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    Description

    Do you thrive in an outcome-oriented team that is building response-driving creatives? Do you obsess about the customer, their needs and mindset and how you can explain complex technology in simplest of ways? Are you an empathetic leader who knows how to inspire and mentor creative talent to do their best work? Join Dashlane as the Marketing Creative Director to make security simple for millions of businesses and their people through impactful story-telling.

    We're looking for a Creative Director who is passionate about creating an elevated, customer-centric, brand experience for a global brand.

    They will be responsible for activating our brand by generating brand-elevating creative concepts across all our customer touchpoints.

    They will also be the "single-eye" for all creative work produced by their in-house and external teams ensuring a consistent brand story.

    Our ideal candidate is a highly self-motivated, proactive and collaborative problem solver who can take creative from conceptual strategy to a polished experience.

    They will not only be creatively strong, but also a business leader who will use data and customer insights to develop creative solutions that drive the business.

    They will also maintain a consistent voice that works seamlessly with the creative execution across all marketing touchpoints.
    This role will be in our NYC office, in a hybrid capacity for three days a week.
    Lead strategic creative development & execution of all go-to-market programs across Brand, Growth / Life Cycle, Content, & Sales Enablement
    Evolve our website and lead creative development, execution and design optimization of commercially oriented content & landing pages (e.g. homepage, navigation, blog, resources, conversion pages, solution pages, campaign pages etc.)
    Own creative development and execution of all content hubs and sales enablement materials to support marketing and sales initiatives
    Partner with Growth, PMM to build creative executions for customer lifecycle & nurture campaigns
    Oversee all campaign development—including strategic collaboration with marketing, campaign development, testing programs and iteration, creative development, production and execution
    Work with Brand Design team to elevate brand aesthetics and create integrated experience
    Be an expert in multi-formats & channels (social, display, video, email, web, content etc.) and constantly push the boundaries of our creative output
    Build process, systems and infrastructure (tech, others) to meet SLAs and deliver high cadence, volume creative assets that drives awareness & response
    Manage agencies, freelancers and other resources needed to deliver cost efficient, on target execution of commercial creatives
    8+ years of experience in commercially oriented creative direction and production
    ~3+ years of experience leading high-performance creative teams
    ~5+ years of experience in software/technology and / or B2B marketing

    Demonstrated experience in brand building, including implementing new positioning and supporting brand re articulation within a growing category
    Experience in scaling brands and communications for a growing business
    Experience in building brand-led / upper funnel campaigns with activations in digital channels, including paid social, display, content, video, events
    Thinks in systems and has experience ideating creative platforms
    Experienced manager and can lead a team of a design and copy creatives
    Proven track record of building commercial creative discipline and supporting business goals
    Proven expert in successfully delivering response-driving omni channel creatives
    Strong understanding and application of industry creative trends and creative tools
    Desire to bring in new creative ideas and digital / visual trends.
    Experience managing a variety of creative positions, including graphic designer, copywriter, art director, production, photography, production
    Strong communication, presentation, problem-solving and project management skills
    Demonstrated ability to enthusiastically and proactively manage the creative process from concept to completion working closely with inputs from key partners to ensure strategy, brand and customer alignment
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