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    Director, Digital Marketing - Los Angeles, United States - Paramount Unified School District

    Paramount Unified School District
    Paramount Unified School District Los Angeles, United States

    2 weeks ago

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    Description
    Overview & Responsibilities:

    Join us at Paramount Pictures as the creative powerhouse behind our digital marketing strategy As the Director of Digital Media Marketing, you will take charge of crafting and driving innovative campaigns that push boundaries and captivate audiences across the digital landscape. From pioneering first-to-market media partnerships to collaborating with top influencers, your role will be pivotal in shaping the future of film marketing. Bring your passion for storytelling and your expertise in digital media to the forefront as we redefine the cinematic experience together.

    Responsibilities include, but are not limited to:
    • Manage the strategy, production and delivery of all paid digital media deliverables including custom media programs, paid social, video distribution, and high-impact units/display banners
    • Work with media agency and media partners on the digital plan strategy and provide creative direction for planned programs
    • Ideate on first-to-market opportunities and deliver big creative ideas that break-through in a cluttered, competitive consumer landscape. Take bold swings with ideas grounded in strategy and insights.
    • Develop and implement websites, mobile apps, games, AR/VR, contest & sweepstakes, AI driven initiatives, and stunted digital activations
    • Identify, manage, and measure paid creator/influencer branded content campaigns. Collaborate with agency and creator on overall concept and creation of the piece.
    • Manage screenings and pop-up creator events and red carpet creator coverage, in partnership with social media platform partners.
    • Lead team maintenance of digital video rotation and related A/V deliverables for paid media placements across the web.
    • Produce and maintain theatrical websites and branded ticketing destinations.
    • Supervises direct reports who aide in the production of the display media, custom media programs, and creator/influencer campaigns
    • Serve as a liaison across marketing divisions, including International digital, media, publicity, brand, partnerships, exhibitor relations, and research, with a focus on leading collaborative cross-divisional initiatives.
    • Ensures and clears all digital projects with internal legal counsel
    • Manages the digital marketing campaign budgets to ensure project costs stay within limits, accurate figures are reported to finance team and vendors are compensated.
    • Leads team efforts to formulate digital marketing strategies including sell-through to internal stake holders and vetting projects for feasibility and cost
    Basic Qualifications:
    • Bachelor's degree in a related field
    • 7+ years of experience in digital marketing within film, media/entertainment, creative agency, or closely related categories
    Additional Qualifications:
    • Strong understanding of how to ideate, build and finesse best-in-class digital campaigns
    • Deep knowledge of the ever-evolving paid media landscape
    • Excellent communication skills, interpersonal finesse, presentation skills and comfort working with groups
    • Expertise in digital video and social platform standard processes, and identifying unique creative opportunities across various digital platforms, along with understanding of traditional creative
    • Understanding of paid social & digital programs/placements/partners, as part of planning a comprehensive social & digital strategy.
    • Proactive, self-motivated and self-starter
    • Proficiency with Word, Excel, PowerPoint, Google Docs and internet software
    • Experience with editing, music, graphics, AV Creative
    • A love for entertainment, movies and storytelling
    #LI-hybrid

    Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount's film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures' passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.

    ADDITIONAL INFORMATION

    Hiring Salary Range: $110, ,

    The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

    Paramount is an equal opportunity employer (EOE) including disability/vet.

    At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

    If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.
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