Digital Marketing Associate Manager - Los Angeles, United States - Karuna Skin, LLC

Description

WHO WE ARE

Karuna Skin & Avatara, with our team located in Los Angeles, CA, is a major evolution in the concept of beauty rituals, an innovative item-driven product line targeting GenZ and millennials through affordable, supercharged skincare for all.

We are 100% clean skincare & sheet masks that speak to unique concerns while making skincare fun.

Compassion inspires everything we do, from how we source ingredients through ethical and sustainable practices to making skincare a part of your self-care.

While we've traditionally been known for our sheet masks, that's all changed with the introduction of daily skincare product essentials, building off our clean beauty line.

A career with Karuna Skin & Avatara is an opportunity to join a collaborative, upbeat, open floor-plan office that welcomes idea-sharing, communication, and teamwork.

We offer a competitive benefits package including medical, dental, vision, and much more.

We are seeking a highly motivated individual who wants to learn and thrive in the beauty industry.


JOB DESCRIPTION

KEY RESPONSIBILITIES

• Develop and execute ecommerce strategies to drive online sales growth and achieve revenue targets across multiple ecom channels.
• Manage and optimize the company's ecommerce website, ensuring it is userfriendly, visually appealing, fully functional following the brand guidelines and messaging.
• Monitor and analyze key performance metrics, such as website traffic, conversion rates, and customer acquisition costs, to evaluate the effectiveness of ecommerce strategies and make datadriven decisions.
• Track and analyze campaign performance data to generate actionable insights, optimizations, and recommendations for future campaigns.
• Assist in identifying creative learnings & insights. Identify A/B test opportunities for asset variations to understand and interpret creative performance and best practices.
• Collaborate with crossfunctional teams, including marketing, product development, and customer service, to align ecommerce initiatives with overall business objectives.
• Conduct market research and analyze industry trends to identify opportunities for website optimization, growth and innovation.
• Stay uptodate on the latest ecommerce trends, technologies, and best practices, and propose innovative solutions to enhance the online shopping experience.
• Additional duties and responsibilities, as assigned.
• Bachelor's degree in business, marketing, or a related field.
• Minimum 2 years of proven experience in ecommerce management, with a track record of driving online sales growth and performance.
• Strong understanding of ecommerce platforms (Shopify and Seller Central), website optimization techniques, and digital marketing strategies.
• Strong understanding of retention marketing platforms (Klaviyo and Attentive).
• Strong understanding of Google Analytics (GA4) and other conversion tracking platforms.
• Excellent analytical skills and the ability to interpret data to inform decisionmaking.
• Exceptional project management skills and the ability to multitask in a fastpaced environment.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with crossfunctional teams.
• Knowledge of HTML, CSS, and other web development languages is a plus.

SKILLS AND ABILITIES

• Collaborative professional who is dynamic, selfmotivated, creative, detailoriented, and driven by results while working together as a team and creating a friendly environment that is supportive, respectful and fair while working toward the greater good of the company.
• Detailedoriented and have excellent project management skills with the ability to manage multiple campaigns, initiatives, and timelines simultaneously.
• Analytical skills, with the ability to analyze and interpret data
• Ability to identify and seek needed information or conduct research.
• Excellent organizational and planning skills, with the ability to adjust to shifting priorities.
• Ability to develop specific goals and plans to prioritize, organize, and accomplish your work.

Pay:
$60, $70,000.00 per year


Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Commute:

• Los Angeles, CA required)

Work Location:
In person