Coordinator, Digital Marketing - Los Angeles, United States - Universal Music Group

Universal Music Group

Verified Company

Los Angeles, United States

4 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship.

We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.

We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Capitol Records is currently seeking a Coordinator, Digital Marketing for our Hollywood, CA office. The Coordinator will support Digital Marketing initiatives across the label's pop/rockleaning roster. They are responsible for coordinating and supporting the execution of the web, social, and UGC elements of an artist's digital marketing campaign, enabling digital storytelling and audience development including but not limited to digital promotions, artists websites, fan acquisition and engagement, video releases, influencer campaigns, creation/implementation of digital tools and products to increase fan engagement, advertising, etc and drive consumption & conversion.
How you'll CREATE:
Support asset creation & execution of digital marketing campaigns for senior members of the team.
Communicate and work collaboratively across label departments including Marketing, International Marketing, Commercial Strategy, Creative, Finance, Research & Insights, and Production.
Daily administrative tasks as needed, including organizing meetings and sending calendar and conference invites.
Process invoices and coordinate budget communication internally, as well as vendor communication.
Coordinate automated submissions across digital marketing partners and Internal UMG processes, and follow through on details needed.
Create trackable, affiliate links for multitiered campaigns and initiatives and monitor performance.
Contribute ideas and participate in brainstorms and throughout campaign planning keep abreast of existing and emerging media and marketing trends.
Work with visual and art departments on creative digital content, optimization, routing, and scheduling.
Track, analyze and utilize campaign, social data, consumer behavior online, and audience awareness to help optimize digital marketing efforts.
Support execution of engaging UGC campaigns across short form content platforms that drive creations, trends, and vitality of music on the platform while also building artist audiences.
Monitor campaign goals and objectives around awareness, engagement, consumption (streams, video views), and conversion (preorders, D2C) with measurable KPIs.

Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists and participate in team & campaign brainstorms.

Discover new sites, accounts, creators, and outlets to promote artists and maintain relationships

Bring your VIBE:
Must have 12 years experience in digital, marketing, or content creation with focus on analytics and content.
Strong analytical background and ability to create and update reports.
Exceptional executor and communicator with a proven track record for accountability.

Ambitious individual sought who is a self-starter requiring mínimal direction. Must thrive in a team environment but be able to take initiative and work independently.- Perks Playlist:

Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services-
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)-
A lifetime fertility support allowance of $30,000 to plan participants-
Student Loan Repayment Assistance and Tuition Reimbursement-
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation-
Variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees-
3-weeks PTO for non-exempt employees-
2-weeks paid Winter Break-
10 Company Holidays (including Juneteenth and Wellbeing Day)-
Summer Fridays (between Memorial Day and Labor Day)-
Generous paid parental leave for every type of parentCheck out our full overview of benefits on the

Perks Playlist page

of the career site.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster:
English / Spanish

E-Verify Right to Work Poster:
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Spanish

Job Category:
Marketing, Strea