Daniela Lima

Specialties: Artificial Intelligence, SaaS, Brand Licensing, Contract Negotiation, International Management, Business Development, Strategy Development, Implementation and Control, Marketing, Retail Relationship, Partnerships, Innovation, Social Media Marketing, Fashion Industry, Entrepreneurship, E-commerce
• +15 years of experience in marketing analysis, planning, implementation, and control.
• Strong education in Finance. (Bachelor's Degree in Business from number 1 Business School in Brazil)
• International Experience (worldwide), with emphasis on the Latin America market
• Multilingual - Portuguese (first language) and Spanish, knowledge of French. 
• Analytical – decisions based on in-depth market information and analysis
• Creative – constantly seeking new ways to improve processes and products
• Software skills: including but not limited to Microsoft Word, Access, Excel, PowerPoint, Outlook, Jaguar, MediaBox, Docuware, Trackvia
 

Coohom, Remote - Senior Sales Executive                                                                    SAAS company

Jul 2021-April 2022

Full-stack Sales, generating qualified leads through closing and managing existing accounts while collaborating with sales and team members worldwide.

DataHive Labs, Remote — Director of Business Development                                  Big Data Analytics and Decision Science firm                                                                   Feb 2020 - Jul 2021                                                                                                                 Identified business development opportunities and implemented effective strategies for client acquisition in several industries including healthcare, banking, and agriculture.

For You By You Fashion, Los Angeles — Founder                                                    Aug 2015 - Mar 2019                                                                                                   Nominee for the Fashion Awards from Los Angeles Business Journal. For You By You is an innovative business concept that combines fashion and entertainment. The business model allows customers to actively participate in the creation of fashion design using 3D technology.

NBC Universal, Los Angeles — Licensing Manager                                                            Jan 2015 - Jul 2015                                                                                                                Managed Latin American consumer products licensees and agents, including but not limited to contract negotiation, contract process, and sales performance analysis. 

The Cherokee Group, Sherman Oaks — Regional Director                               Lifestyle Brand  Management Company                                                                                                                            May 2012 - Feb 2013                                                                                                   Managed existing accounts (retailers), including but not limited to sales projections, sales analysis, product development, and marketing activities.

Paramount Pictures, Hollywood — Int. Licensing Manager                                    Jun 2010- Apr 2011                                                                                                         Managed all international (worldwide) consumer products licensees and agents, including but not limited to contract negotiation, contract process, and sales performance analysis.

CookieJar/DIC Entertainment, Burbank—Licensing Manager                       Nov  2004 - Aug 2009                                                                                               Managed all international licensees and agents, including but not limited to contract negotiation, contract process, and sales performance analysis. Agents and licenses from Canada, Europe, Asia, and Latin  America.

Columbia Business School 

Digital Marketing: Customer Engagement , Social Media, Planning and Analytics 

2022

Credential I.D. 55367982

MIT Sloan School of Management,                               Certified in Artificial Intelligence

2019

Credential I.D. 13710024

FGV - Fundacao Getulio      Vargas,                                         Brazil                                          Bachelor’s Degree in Business Administration

2000