Mariia Hladkova

Hi there! I'm a videographer & creator with experience of working in e-commerce marketing, performance marketing, VFX industry, creative studios; as a full-time professional and a freelance video creator. I make video products from scratch starting from writing storyboards to final cuts. I specialise in social media marketing, promotional and branded content, creatives for paid ad social media campaigns.

PHOTOGRAPHER/ VIDEOGRAPHER — Jun 2022 - Now
BARABAS — LA menswear clothing brand

• Building visual identity and social presence of the brand
• Manage and schedule photo-, video shoots from pre- production to post-production
• Manage and shoot both e-commerce and lifestyle content: catalogue photoshoot for e-commerce needs; lifestyle for social media content and ad campaigns
• Cast and book models, book locations
• Create, manage and schedule social media content (photo/video) on all social media platforms — FB, Instagram, YouTube, TikTok, Twitter, Pinterest
• Edit and deliver all final assets according to specs of different social media platforms

CREATIVES EDITOR Aug 2020 - April 2022

AK ADS — Fully-remote performance marketing agency

• Developed ad creatives for 50+ different verticals
• Did market research of products and services
• Brainstormed new ideas with the team
• Brought the ideas to life with multiple variations
• Managed multiple ongoing projects
• Analysed performance data of A/B testing campaigns

VIDEOGRAPHER Aug 2019 - March 2020

Moderza — Restaurant management company in Kharkiv, Ukraine

• Storyboarded, captured the footage and edited the videos
• Organised whole video production workflows
• Created branded and ad video content for social media channels
• Worked closely with managers to present a final product that matches the company guidelines and tone of voice

VIDEOGRAPHER — Jan 2019 - Aug 2019

Vertex — DIY creative studio in Kharkiv, Ukraine

• Created an original video content for Youtube channel specialised on DIY from scratch
• Developed creative ideas, storyboarded video projects
• Prepared the studio, maintained the equipment, set up cameras and lighting, reviewed the scene
• Shoot and synchronised footage from multiple cameras, put together the sequence of the video
• Managed the music/SFX library and graphic footage
• Improved the final cut with color grading and/or color correction
• Delivered final video products to the Director for the final approval, made edits if necessary
  Collaborated with the team to enhance the product

VIDEO EDITOR — Aug 2018 - Jan 2019

V.N. Karazin Kharkiv National University

• Assembled raw footage and organised it in the video library
• Manipulated and edited film pieces
• Input music, voiceovers, sound design, motion graphics and VFX
• Ensured that the video results in matching the production team's specifications and vision
• Approved the cuts with the Senior Editor/Director Uploaded the final products to social media channels

VIDEO DESIGNER —Aug 2017 - Jun 2018

On.content - Visual effects studio in Dnipro, Ukraine

• Created video animations and motion graphics for stage performances, media and art projects
• Created stage graphics for polonez performance of the concert dedicated to the Constitution Day of Kazakhstan

V.N. Karazin National University — 2014-2020 Kharkiv, Ukraine

Bachelor of Advertising and Public Relations, 2014-2018

Master of Strategic Communications and New Media, 2018-2020