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    Integrated Marketing Manager - Los Angeles, United States - Everlane

    Everlane
    Everlane Los Angeles, United States

    2 weeks ago

    Default job background
    Full time
    Description

    At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That's why we partner with ethical factories around the world. Work with high-quality and more sustainably sourced materials. And share the true cost of every product we make. But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.

    Everlane is seeking an Integrated Marketing Manager to support the product and brand strategies across all owned and paid channels through seamless execution to drive customer activation, repeat purchasers, brand perception and increase the lifetime value of customers at Everlane. The right candidate is a hands-on, self-starter with a proven track record of leveraging content and data to drive revenue at an e-commerce business, preferably in fashion.

    This role will work in tandem with the Sr. Manager, Brand Marketing with a focus on the seasonal planning process and in-season execution with ownership over the omni marketing calendar. You'll partner and collaborate with our Creative, Merchandising, Brand, Ecommerce, Retention, Social, Paid Marketing and Retail teams to develop the messages and placements that will drive our ability to hit our revenue targets as a brand. Additionally, you will be a strong partner to our Planning team on promotional strategy and cadence.

    This is a full-time, hybrid role based in either our Los Angeles Creative Studio or San Francisco HQ and will report directly to our Sr. Manager, Brand Marketing.

    Your day-to-day:

    • Work closely with the Sr. Manager, Brand Marketing to develop the overarching seasonal go-to-market strategy + plan inclusive of key storytelling moments, product positioning, and leading channel planning with cross-functional partners.
    • Work closely with Planning, Merchandising and channel owners to develop the in-season go-to-market execution for the business, aligning product availability with financial targets, and mapping customer communications to drive e-commerce and retail performance.
    • Lead channel-specific briefing to our Creative team, with cross-functional partner input, in order to inform all aspects of creative execution. Support the Sr. Manager, Brand Marketing on higher level briefing needs that come out of the seasonal planning process.
    • Directly own the omnichannel marketing calendar and partner with key stakeholders for overall calendar management and approach.
    • Align calendar strategy with customer segmentation, merchandising launches, key icons/items, and channel revenue targets.
    • Collaborate on the mapping and execution of our marketing strategy / calendar across all owned channels with cross-functional partners.
    • ​​Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product + market data.
    • Partner with retention team to monitor key retention channels (email + SMS) to ensure optimized performance around customer engagement and conversion across different customer types.
    • Review weekly performance of Ecom, Home Page and Email vs plan and LY. Share visuals and data of top performing and bottom performing assets/stories to assure we optimize and improve creative, content and channel performance.
    • Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy.

    We'd love to hear from you if you have:

    • 5+ years of experience in marketing or other related functions.
    • BA/BS degree
    • Previous experience working in e-commerce, fashion preferred.
    • Strong work ethic, intellectual curiosity, and commitment to continuous improvement.
    • Able to understand analysis related to customer behavior.
    • Comfortable with ambiguity and shifting priorities.
    • Strong communication skills and creative brief writing.
    • Experience developing recommendations and synthesizing learnings through data.
    • Equally experienced leading cross-functional teams as they are in tactical execution.
    • Experience in leading complex marketing programs from ideation to execution through to reporting.
    • Ability to work well in teams and have a sense of humor.
    • Hustler. Proven ability to work at strategic and tactical levels – a hands-on team player where no task is too small.
    • Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
    • Passion for values-driven brand marketing a plus.

    Fine Print:

    If you are in California: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $81,000-$110,000 annually. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.

    Everlane is deeply committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.

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