- Conduct market research and competitor analysis to understand the target audience, competitive landscape, identifying key trends, opportunities, and competitor strengths and weaknesses.
- Develop and maintain a comprehensive competitive intelligence report, informing product positioning and messaging.
- Develop compelling product positioning and messaging that resonates with the target market.
- Create and manage product launch plans, collateral development, and promotional activities.
- Partner with the product team to ensure our product offerings stay ahead of the curve and address evolving market needs.
- Manage and monitor the performance of marketing campaigns and adjust strategies as needed.
- Collaborate with the Sales team to understand the sales cycle and target market needs.
- Develop impactful sales enablement materials, such as presentations, product brochures, and one-pagers, highlighting product value propositions and key differentiators.
- Create comprehensive process, ensuring successful product adoption.
- Develop clear and concise product messaging that highlights key benefits and value propositions.
- Collaborate with content creators to produce compelling marketing materials, such as website copy, videos, and product demos.
- Provide product training and enablement to sales and customer support teams.
- Gather and analyze customer feedback to inform product roadmap decisions and marketing initiatives.
- Bachelor's degree in marketing, communications, or a related field.
- 5+ years of experience in product marketing or a similar role.
- Proven experience in developing and executing go-to-market strategies.
- Strong understanding of marketing principles and best practices.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Passion for technology and a strong desire to learn new things.
- Employer wellbeing benefits industry experience a bonus, with a solid understanding of B2B marketing.
- Familiarity with HubSpot, Craft, Highspot, Jira, SharePoint, Microsoft Teams, and other marketing automation and sales enablement tools.
- Normal mental and visual attention is required. Normal office working conditions requiring continuous use of both hands. Sitting most of the time, may involve walking or standing for brief periods of time.
- Position requires occasional bending, squatting, twisting and climbing stairs. There are minimal exposures to workplace hazards.
- To perform the job successfully, an individual must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable a qualified individual with a disability to perform the essential functions.
- Position is available for remote workers.
-
Market Manager Midwest
2 weeks ago
J.R. Simplot Iowa, LA, United StatesThe J.R. Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming ...
-
Senior Product Marketing Manager
1 week ago
Workiva Iowa, United StatesJob Summary: · Senior Product Marketing Managers collaborate across the organization to develop and launch go-to-market (GTM) strategies that enhance buyer awareness and achieve desired business objectives. This includes activities such as messaging and positioning, market defini ...
-
Workiva Iowa, United StatesJob Summary · The Senior Director of Product Marketing is a subject-matter expert in building go-to-market (GTM) strategy and execution plans for the managed service provider (MSP) channel. This role will be an expert in the Workiva platform and solution offerings, including pro ...
-
Brand Marketing Associate
2 weeks ago
AKKLICK, LLC Lake Charles, United States'''Duties''' · - Assist in the development and implementation of marketing strategies and campaigns · - Conduct market research and analyze consumer trends and preferences · - Collaborate with cross-functional teams to execute marketing initiatives · - Support product management ...
-
Extended Stay Hotel Sales Manager
1 week ago
Woodspring Suites Lake Charles, United States**Overview**: · We're looking for an active customer-focused team player with exceptional sales skills to support multiple extended stay hotels in LA and East Texas (Gulf Coast). You'll be responsible for supporting property General Managers regarding Sales Leads and will report ...
-
School Enrollment
2 weeks ago
CHARTER SCHOOLS USA AT LAKE CHARLES LLC Lake Charles, United States**JOB PURPOSE** · The School Enrollment & Marketing Administrator is responsible for the acquisition of new students and retention of existing students to ensure enrollment targets are met for the school. This role executes strategies, with the assistance of the principal, that s ...
-
Sales Consultant
5 days ago
C & C Audio Video & Appl. Lake Charles, United States**Benefits**: · - Simple IRA matching · - Bonus based on performance · - Competitive salary · - Employee discounts · - Health insurance · - Paid time off · - Training & development · **Benefits/Perks** · - Competitive Pay · - Career Advancement · **Job Summary** · The **Sales Con ...
-
General Manager for Growth Driven Expanding
12 hours ago
Matts Used Appliances LLC Lake Charles, United States**Job Title: General Manager (GM)** · **Job Overview**: · **Key Responsibilities**: · **Operational Leadership**: · - Oversee the overall operations of the appliance store, including sales, inventory management, and customer service. · - Develop and implement efficient processes ...
-
Relief Sales
1 week ago
MOCKLER BEVERAGE COMPANY -- WEST Lake Charles, United StatesDo you want to be the Bud Man? As one of the area's leading beverage distributors, our employees represent some of the most iconic brands in the world · Our Relief Sales position follows a daily account call list and product rotation frequency. They develop and maintain good work ...
-
Digital Content Manager
6 days ago
Gray Television Lake Charles, United States**About Gray Television**: · Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. · We constantly strive for excellence. Through upgrading to the latest te ...
-
Account Manager
1 day ago
VitalCaring Group Lake Charles, United StatesAs we expand our services in new and existing markets, we're looking for an Account Manager who shares our values of being Trustworthy, Capable, Compassionate, Proactive, and most importantly, Called to serve patients in their home. The Account Manager is the face of VitalCaring ...
-
Spa Supervisor
12 hours ago
Golden Nugget Lake Charles, United StatesOverview: · Golden Nugget Lake Charles is a luxury casino-resort that opened in December 2014. The property contains nearly 1,100 well-appointed hotel rooms and suites with private balconies available. It sports an eighteen-hole championship golf course, a private beach and marin ...
-
Beverage Category Manager
1 day ago
Five Star Food Service, Inc. Lake Charles, United StatesFive Star Breaktime Solutions, headquartered in Chattanooga, TN, is a premier away-from-home food and beverage retail solutions provider for employers and other commercial, institutional, and educational locations. · Five Star is an industry leader in micro-markets, full-line ven ...
-
Operations Coordinator
1 week ago
Sasol Lake Charles, United States**Posting Date**:May 15, 2024 · **Location**: Lake Charles, LA, US · **Company**:Sasol · A job at **Sasol** is a career made by you, with purpose, development opportunities, benefits to support every stage of life and a working culture that embraces flexibility, diversity, and in ...
-
Hospital Collection and Insurance Rep
1 week ago
CIRA TEKNICS Lake Charles, United StatesRoles & Responsibilities · Summary: The Patient Account Specialist Senior is responsible for the accurate and timely billing and collecting of physician services. Responsibilities: Responsible for performing billing, A/R follow-up and credit balance resolution activities which re ...
-
Operations Coordinator
1 week ago
Sasol Lake Charles, United StatesOperations Coordinator · **Posting Date**:May 15, 2024 · **Location**: Lake Charles, LA, US · **Company**:Sasol · A job at **Sasol** is a career made by you, with purpose, development opportunities, benefits to support every stage of life and a working culture that embraces flexi ...
-
Cerologist (Wax Specialist)
1 week ago
Waxing the City - Lake Charles, LA Lake Charles, United StatesAt Waxing the City, we are passionate about helping our clients look and feel their best. We were founded on the belief that beauty professionals can have a successful career in waxing, so finding the right talent and investing in their development is in our DNA. We hire Cerologi ...
-
Continuous Improvement Manager
2 days ago
Carboline Company Lake Charles, United States**Title: Continuous Improvement Manager** · **Who We Are**: · Carboline is a St. Louis-based coatings manufacturer with a global reach. The company, founded in 1947, produces high-quality performance coatings, linings, and fireproofing products in more than 20 manufacturing facil ...
-
Epps Memorial Library Associate I-branch
12 hours ago
Calcasieu Parish Public Library Lake Charles, United States**CALCASIEU PARISH PUBLIC LIBRARY** · **POSITION TITLE: LIBRARY ASSOCIATE I - BRANCH PROGRAMMING **DIVISION: BRANCH SERVICES** · **CLASSIFICATION: NON-EXEMPT APPROVED BY: HUMAN RESOURCES** · **REPORTING RELATIONSHIPS** · **POSITION REPORTS TO**:BRANCH PROGRAMMING DEPARTMENT HEAD ...
-
Account Executive
6 days ago
KVHP FOX29 Lake Charles, United StatesKVHP FOX29 is offering an exciting opportunity in an entry level multi-media outside sales position. · Are you self-motivated, great with people and want to help our community grow? Are you driven by money? Are you a quick learner and motivated to? Are you looking for a positive ...
Product Marketing Manager - Iowa, United States - Navigate Wellness LLC
1 week ago
Description
Product Marketing ManagerReports to Director for Marketing
Exempt
We are Navigate
A well-tech company helping organizations create more health and happiness in the employees, clients, and communities we serve. Our purpose is to Do Good Things. For us, these words are more than a catchy mantra. They're the reason this company was formed and the guiding light for every decision. We're all at Navigate because we truly want to spark positive change in other people's lives. Here's to doing good things—together
How you contribute to our success
We are seeking a driven and creative Product Marketing Manager to join our Digital Marketing team.
In this role, you will play a critical role in driving the success of our products by developing and executing go-to-market strategies, creating impactful messaging, shaping the market perception of our product, supporting sales and client enablement, and collaborating across various departments.
ResponsibilitiesMarket Strategy & Competitive Analysis:
Sales & Client Enablement:
Collaborate with cross-functional teams:
In compliance with the Americans with Disabilities Act, Navigate Wellbeing Solutions will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with Navigate.
#J-18808-Ljbffr
