School Enrollment - Lake Charles, United States - CHARTER SCHOOLS USA AT LAKE CHARLES LLC

Description

The School Enrollment & Marketing Administrator is responsible for the acquisition of new students and retention of existing students to ensure enrollment targets are met for the school.

This role executes strategies, with the assistance of the principal, that support all aspects of the marketing and enrollment functions at the school.

• Understands and can effectively communicate to families and community stakeholders on charter schools, Charter Schools USA, and the school's identity, mission, and vision.
• Works with school leadership to help refine the school's identity and ensure the school properly represents its identity.
• Develop, update, and modify marketing plans regularly in collaboration with school and state team and ensures they are within the school budget.
• Collaborate with state and national marketing and enrollment team to execute paid digital marketing strategies by providing images, testimonies, identityrelated data, and information.
• Identify, attend, and participate in community outreach events to build and increase the lead volume inside and outside of normal school hours.
• Identify and collaborate with community organizations that can ultimately become a partner and lift the school's reputation, identity, and awareness.
• Identify and purchase school promotional items from the marketing toolkit in consideration of the marketing budget.
• Review and leverage local consumer research to ensure marketing strategies align with family interests.
• Monitors competition, offerings, and market changes.
• Identifies school stories, testimonials, and thought leadership opportunities to write and promote onsite and socially.
• Works with public relations agencies and local media to promote events, accolades, and differentiating opportunities.

• Develops, implements, and monitors strategies to promote the identity of the school and build the trust of families interested in the school.
• Utilizes the customer relationship management tool (CRM) to build, generate, capture, influence, and convert families throughout the conversion pipeline.
• Builds a healthy list of interested families by utilizing various strategies and events to generate interest.
• Followup regularly with families who express interest in the school to get them to apply.
• Develops a content strategy to strengthen the school identity and improve family engagement.
• Collaborates with school staff and teachers to create the website and social content.
• Publishes content on the website and social platforms and monitors associated engagement metrics.
• Plans and coordinates marketing efforts for student recruiting and facilitates and coordinates the school's information sessions, tours, open houses, orientations, etc. while ensuring the consumer experience is exceptional.
• Coplan with school leadership to offer family incentives to increase lead volume.

• Identifies and oversees the yearly marketing and enrollment schedule including intent to return, open enrollment, and lottery dates, and communicates with school M&E stakeholders and school staff.
• Develops and provides internal stakeholders with training and materials so they can properly support the enrollment function during key M&E yearly milestones, such as intent to return, start of year calls, warm body count, etc.
• Followup with applicants to submit/complete required documentation (e.g. driver's license, birth certificates, and proofs of address) for enrollment.
• Coordinates with schoolbased special populations staff members to ensure special populations data & documents (including Home Language Surveys) are gathered and shared regularly with the team as students enroll.
• Receives documentation and
  enters data from source documents as necessary to ensure students are fully registered.
• Reviews student records to ensure current information, accuracy, and completeness before syncing with the student information system (SIS).
• Works with other school enrollment stakeholders, such as the SRS, to ensure students are properly identified and coded in the district/parish/state student systems.

• Works with school leadership to develop and execute retention strategies on existing students with the ultimate goal of improving retention, start rates, and minimizing withdrawals.
• Continuously monitors and ensures the school adheres to CSUSA policies on withdrawals.
• Coordinates with principal and other staff members on student withdrawals and looks for trends and reasons to lower withdrawals.
• Engage the school team to support the start of the year Pre-Firs