-
Product Marketing Manager
1 week ago
Navigate Wellness LLC Iowa, United StatesProduct Marketing Manager · Reports to Director for Marketing · Exempt · We are Navigate · A well-tech company helping organizations create more health and happiness in the employees, clients, and communities we serve. Our purpose is to Do Good Things. For us, these words are mor ...
-
Market Manager Midwest
1 week ago
J.R. Simplot Iowa, LA, United StatesThe J.R. Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming ...
-
Workiva Iowa, United StatesJob Summary · The Senior Director of Product Marketing is a subject-matter expert in building go-to-market (GTM) strategy and execution plans for the managed service provider (MSP) channel. This role will be an expert in the Workiva platform and solution offerings, including pro ...
-
Brand Marketing Associate
1 week ago
AKKLICK, LLC Lake Charles, United States'''Duties''' · - Assist in the development and implementation of marketing strategies and campaigns · - Conduct market research and analyze consumer trends and preferences · - Collaborate with cross-functional teams to execute marketing initiatives · - Support product management ...
-
Extended Stay Hotel Sales Manager
3 days ago
Woodspring Suites Lake Charles, United States**Overview**: · We're looking for an active customer-focused team player with exceptional sales skills to support multiple extended stay hotels in LA and East Texas (Gulf Coast). You'll be responsible for supporting property General Managers regarding Sales Leads and will report ...
-
School Enrollment
1 week ago
CHARTER SCHOOLS USA AT LAKE CHARLES LLC Lake Charles, United States**JOB PURPOSE** · The School Enrollment & Marketing Administrator is responsible for the acquisition of new students and retention of existing students to ensure enrollment targets are met for the school. This role executes strategies, with the assistance of the principal, that s ...
-
Sales Consultant
19 hours ago
C & C Audio Video & Appl. Lake Charles, United States**Benefits**: · - Simple IRA matching · - Bonus based on performance · - Competitive salary · - Employee discounts · - Health insurance · - Paid time off · - Training & development · **Benefits/Perks** · - Competitive Pay · - Career Advancement · **Job Summary** · The **Sales Con ...
-
Relief Sales
4 days ago
MOCKLER BEVERAGE COMPANY -- WEST Lake Charles, United StatesDo you want to be the Bud Man? As one of the area's leading beverage distributors, our employees represent some of the most iconic brands in the world · Our Relief Sales position follows a daily account call list and product rotation frequency. They develop and maintain good work ...
-
Digital Content Manager
1 day ago
Gray Television Lake Charles, United States**About Gray Television**: · Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. · We constantly strive for excellence. Through upgrading to the latest te ...
-
Operations Coordinator
2 days ago
Sasol Lake Charles, United States**Posting Date**:May 15, 2024 · **Location**: Lake Charles, LA, US · **Company**:Sasol · A job at **Sasol** is a career made by you, with purpose, development opportunities, benefits to support every stage of life and a working culture that embraces flexibility, diversity, and in ...
-
Operations Coordinator
2 days ago
Sasol Lake Charles, United StatesOperations Coordinator · **Posting Date**:May 15, 2024 · **Location**: Lake Charles, LA, US · **Company**:Sasol · A job at **Sasol** is a career made by you, with purpose, development opportunities, benefits to support every stage of life and a working culture that embraces flexi ...
-
Hospital Collection and Insurance Rep
3 days ago
CIRA TEKNICS Lake Charles, United StatesRoles & Responsibilities · Summary: The Patient Account Specialist Senior is responsible for the accurate and timely billing and collecting of physician services. Responsibilities: Responsible for performing billing, A/R follow-up and credit balance resolution activities which re ...
-
Cerologist (Wax Specialist)
3 days ago
Waxing the City - Lake Charles, LA Lake Charles, United StatesAt Waxing the City, we are passionate about helping our clients look and feel their best. We were founded on the belief that beauty professionals can have a successful career in waxing, so finding the right talent and investing in their development is in our DNA. We hire Cerologi ...
-
Account Executive
1 day ago
KVHP FOX29 Lake Charles, United StatesKVHP FOX29 is offering an exciting opportunity in an entry level multi-media outside sales position. · Are you self-motivated, great with people and want to help our community grow? Are you driven by money? Are you a quick learner and motivated to? Are you looking for a positive ...
-
Lk Chas Construction Management Co-op
1 week ago
Citgo Petroleum Corporation Lake Charles, United StatesOur Favorite CITGO Perks are: · - 9/80 work schedule option · - Paid holidays · - Company sponsored scholarship opportunities · - Relocation assistance available · - On-site fitness center · - On-site Health Clinic PLEASE NOTE ALL JOBS DO NOT QUALIFY FOR ALL PERKS Relocation: Rel ...
-
McNeese State University Lake Charles, United States**Position/Application Information**: · **This vacancy is a PROMOTIONAL opportunity for current full-time employees of McNeese State University only.** · **DEPARTMENT**:Office of Recruiting · **POSITION INFORMATION**:This is a full-time, 12-month, unclassified position. The appoi ...
-
Corrosion Technician
1 week ago
MESA Lake Charles, United States**Technician** · Based in **Lake Charles,** Louisiana** · For over 40 years, MESA has been providing solutions for corrosion control and rust mitigation in all sectors. Headquartered in Tulsa, Oklahoma, we have regional offices across the country with an in-house team of project ...
-
Technical Purchaser
2 weeks ago
Sapphire Technologies Fenton, LA, United States FreelanceOur client is a renowned plant manufacturer (1,000 employees) located in southwestern Bavaria. The company is one of the leading providers in the industry, known for its innovative and technologically advanced solutions. As part of a succession plan, we are looking for a · Techni ...
-
Marketing Digital
1 week ago
Digilityx Iowa, United StatesRejoins la famille Digilityx en tant que Consultant(e) en Marketing Digital · Nous accompagnons des sociétés dans leur transformation digitale : de la stratégie à la mise en place de projets, nous accélérons la transformation de nos clients par des méthodes et des solutions innov ...
-
Contract Level Ii Vt Technician
2 days ago
Acuren Inspection, Inc. Sulphur, United StatesPosition Summary: · Acuren is currently recruiting for an Contract VT Level II Technician. · **Responsibilities**: · - Set up and calibrate nondestructive testing equipment · - Conduct tests to ensure quality or detect discontinuities (defects) using NDT methods of inspection · - ...
Senior Product Marketing Manager - Iowa, United States - Workiva
Description
Job Summary:
Senior Product Marketing Managers collaborate across the organization to develop and launch go-to-market (GTM) strategies that enhance buyer awareness and achieve desired business objectives.
This includes activities such as messaging and positioning, market definition and intelligence, competitive insights, market strategy, sales enablement, and distribution model strategies.
Key performance indicators include sales revenue and profitability in relation to targets, sales efficiency, and fostering strong relationships with cross-functional stakeholders.
What You'll Do:
Define GTM strategies, metrics and quarterly targets to ensure revenue and profit goals are achieved for assigned solutions
Communicate and coordinate the execution of GTM strategy deliverables cross-functionally to ensure company alignment to plan targets and expectations
Complete competitive analysis and effectively communicate key insights, strengths, weaknesses, and differentiators to cross-functional stakeholders
Regularly monitor and communicate business performance metrics, market share, buyer insights, and closed/won insights
Collaborate with Product Management, Sales, Sales Operations, Pricing and Packaging, Partner Teams, and Field Readiness for successful roll-out of sales enablement initiatives
Develop buyer-centric personas, product positioning and messaging for assigned products and solutions
Drive and support the development of key marketing programs to enhance market credibility and generate pipeline growth
Partner with Product Management and Sales to explore product features and emerging market opportunities based on customer and market analysis
Identify key functional and operational requirements to better serve the targeted market
What You'll Need:
Education
Undergraduate degree or equivalent combination of education and experience in a related field.
Experience
6+ years of experience in roles that relate to product marketing, including product management, marketing, finance and sales
Preferred Qualifications:
Experience leading cross-functional GTM strategy planning and execution
Previous business-to-business (B2B) marketing or product marketing experience in Software as a Service (SaaS) industry, sales channel support preferred
Successful track record of building marketing and sales programs for ongoing revenue streams
Proficiency in implementing product-led growth GTM strategies, approaches, and tactics
Effective communication skills across all organizational levels, spanning from buyers and end-users to department leadership
Demonstrated success in collaborating with and influencing cross-functional teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
Strategic mindset with the ability to derive insights from data for decision-making
Proven ability to innovate and optimize business-driven strategies
Travel Requirement
20% - 25% travel
Working Conditions & Physical Requirements
Reliable internet access for ability to work remotely
How You'll Be Rewarded
Salary range in the US:
$101, $172,000.00
A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location.
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently.We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.
Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protectedcharacteristic.
We
strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email
.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
#LI-HS2#J-18808-Ljbffr