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    Product Marketing Manager - Los Angeles, United States - HeyGen

    HeyGen
    HeyGen Los Angeles, United States

    1 week ago

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    Description

    Company Overview:
    At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.


    Position Overview:
    We're looking for a talented, well-rounded Product Marketing Manager to join HeyGen as our first PMM.

    The ideal candidate is a strategic thinker with experience marketing B2B SaaS products, defining and refining ICPs, creating and executing programs across the user lifecycle, and partnering with product and sales to define clear use cases, craft inspiring customer stories, and deliver delightful in-product experiences.


    Key Responsibilities:
    Understand customers and competitors

    Partner with product and data science to deeply understand our customers and their needs
    Lead competitive research to help inform marketing, business, and product strategies
    Create internal artifacts to ensure the broader team has relevant customer and competitor insights

    Define ICPs and positioning strategies

    Work closely with leadership to define and refine our ideal ICPs as our platform evolves
    Craft compelling use cases, inspiring customer stories, and other marketing collateral that showcases the power and value of HeyGen's platform
    Shape how HeyGen represents its products by taking the charge in feature naming and positioning

    Shape the end-user experience

    Partner with product to craft the ideal end-to-end user experience, from product education on web surfaces to new user onboarding and education to feature discovery in-app
    Help prioritize the product roadmap by sharing key insights from customer and competitor interactions

    Craft delightful marketing moments

    Lead the creation, execution, and management of go-to-market programs for new feature and product launches
    Identify effective channels for acquiring new customers that align to our ICP and business strategy
    Find creative ways to make customer touchpoints feel uniquely HeyGen

    Preferred Qualifications:

    6+ years of work experience in marketing, with at least 4 focused on product marketing
    Familiarity with both self-serve (PLG) and sales-led motions, with experience thinking through how to integrate marketing strategies across the entire user lifecycle
    Experience launching products from 0 to 1, thinking through naming, positioning, and wholistic go-to-market programs
    Excellent communication skills with demonstrated ability to communicate with product managers, sales leaders, and executives
    Excellent problem-solving skills and ability to work in a collaborative team environment
    Previous experience at a early or growth-stage B2B SaaS company


    What HeyGen Offers:
    Competitive salary and benefits package
    Dynamic and inclusive work environment focused on innovation and creativity
    Opportunities for professional growth and skill development
    Collaborative culture that values teamwork and employee input
    Access to state-of-the-art technologies and tools

    HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Join us at HeyGen and be part of a team that's reshaping the world of visual storytelling
    #J-18808-Ljbffr
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