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    Research Director - Washington, United States - Nexstar Media Group Inc.

    Nexstar Media Group Inc.
    Nexstar Media Group Inc. Washington, United States

    2 weeks ago

    Default job background
    Description

    DC News Now in Washington, D.C., is seeking a Research Director who is responsible for overseeing and managing the research activities of WDCW DCW50, WDVM DC News Now, and This role is vital in helping the station make data-driven decisions about programming, audience engagement across platforms, evolving consumer brand dynamics, and client marketing strategy.

    This is a regular, full-time, exempt position.


    RESPONSIBILITIES/QUALIFICATIONS:


    Proficiency in overseeing, analyzing, and maintaining research information from various sources, including Nielsen, Comscore, Vivvix, Scarborough/Prime Next, TVB, Wide Orbit, Buzzboard, and other relevant tools that enhance the sales and marketing effectiveness of our brands.


    A deep expertise in television sales, research, promotion, and marketing, along with a solid understanding of competitive media, ratings calculation, estimating, and qualitative measurements.


    • The capability to provide valuable research data to Station Leadership and other Departments (Sales, News, and Promotion) - for example, compiling and distributing relevant rating facts, trends, analysis, successes, and challenges.
    • Ability to collaborate with the sales team to develop custom advertiser solutions, marketing materials, and packages based on the latest research data, further distinguishing our brand in the marketplace.
    • Skill set to create and deliver quality presentations and research materials utilizing PowerPoint, Excel, Photoshop, Adobe, Emerging tools, etc.
    • The knowledge and capability to engage in executive-level conversations about the industry and marketplace.
    • Excellent presentation skills and comfortable presenting alongside a team of Account Executives and Sales Management during key client calls.
    • Willingness to perform additional duties as assigned that may include data entry, systems maintenance, report generation, etc.
    • Minimum of five (5) years of experience in a Top 25 market.
    • A bachelor's degree in marketing, business, statistics, or equivalent experience is preferred.
    • Excellent written and presentation skills
    • Ability to work effectively under pressure and meet tight deadlines.
    #LI-Onsite - for jobs that require employees to work at the office
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