- Event & Web Engagement: Oversee tactical marketing activities including in-person events and web-based engagement strategies.
- Brand Representation: Effectively represent the company at conferences, tradeshows, and other events as needed.
- Content Marketing: Develop and execute content-driven, customer-focused campaigns and content across various use cases and verticals.
- Data-Driven Optimization: Monitor campaign performance, analyze data, and optimize strategies for maximum ROI.
- Go-to-Market Strategy: Contribute to go-to-market strategy, including nurturing and curating marketing qualified leads, by collaborating with Sales to understand target personas and use cases.
- Digital Content Creation: Collaborate with internal teams to create engaging content for digital platforms like websites, social media, and email campaigns.
- Marketing Measurement: Define, implement, and report on key marketing metrics, including post-event evaluations and analysis, to measure ROI and identify areas for improvement.
- Partnership & Channel Support: Support channel and partner marketing efforts.
- Thought Leadership Amplification: Leverage and amplify messaging and thought leadership content via social media and other digital platforms.
- Highly creative with hands-on experience planning and executing events and tradeshows.
- Proven ability to identify target audiences and devise campaigns that engage, inform, and motivate.
- Proficient in digital marketing tools and platforms.
- Detail-oriented self-starter with a willingness to contribute across a variety of projects and an ability to move efficiently between tasks.
- Willingness to work collaboratively across the organization.
- 3-5 years of experience in digital marketing with a focus on marketing qualified lead generation and content marketing.
- 3-5 years of demonstrated experience in event planning and execution, targeting both federal government and commercial audiences. (Optional: Quantify your achievements here)
- Experience with Salesforce and other lead generation tools (a plus).
- B.A. in Communications, Public Relations, Marketing, or a related field.
- U.S. Citizenship
- DC area location
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Knak Digital Columbia, United StatesBenefits: PTO, Medical Insurance, Dental Insurance,Vision Insurance, Parenteal Leave, Life Insurance, 401k · Onsite in Howard County 1-2 days a week · Your Role: · Event & Web Engagement: Oversee tactical marketing activities including in-person events and web-based engagement st ...
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Digital Marketing and Events Lead - Columbia, United States - Knak Digital
Description
Benefits: PTO, Medical Insurance, Dental Insurance,Vision Insurance, Parenteal Leave, Life Insurance, 401k
Onsite in Howard County 1-2 days a week
Your Role:
Your Profle:
Key Qualifications:
Experience:
Skills:
Education:
Location: