Digital Marketing and Events Lead - Columbia, United States - Knak Digital

Knak Digital Columbia, United States

1 week ago

Description

Benefits:
PTO, Medical Insurance, Dental Insurance,Vision Insurance, Parenteal Leave, Life Insurance, 401k
Onsite in Howard County 1-2 days a week

Your Role:

Event & Web Engagement:
Oversee tactical marketing activities including in-person events and web-based engagement strategies.

Brand Representation:
Effectively represent the company at conferences, tradeshows, and other events as needed.

Content Marketing:
Develop and execute content-driven, customer-focused campaigns and content across various use cases and verticals.

Data-Driven Optimization:
Monitor campaign performance, analyze data, and optimize strategies for maximum ROI.

Go-to-Market Strategy: Contribute to go-to-market strategy, including nurturing and curating marketing qualified leads, by collaborating with Sales to understand target personas and use cases.

Digital Content Creation:
Collaborate with internal teams to create engaging content for digital platforms like websites, social media, and email campaigns.

Marketing Measurement:

Define, implement, and report on key marketing metrics, including post-event evaluations and analysis, to measure ROI and identify areas for improvement.

Partnership & Channel Support:
Support channel and partner marketing efforts.

Thought Leadership Amplification:
Leverage and amplify messaging and thought leadership content via social media and other digital platforms.

Your Profle:

Key Qualifications:
Highly creative with hands-on experience planning and executing events and tradeshows.
Proven ability to identify target audiences and devise campaigns that engage, inform, and motivate.
Proficient in digital marketing tools and platforms.

Detail-oriented self-starter with a willingness to contribute across a variety of projects and an ability to move efficiently between tasks.

Willingness to work collaboratively across the organization.

Experience:
3-5 years of experience in digital marketing with a focus on marketing qualified lead generation and content marketing.
3-5 years of demonstrated experience in event planning and execution, targeting both federal government and commercial audiences

(Optional:

Quantify your achievements here)

Skills:
Experience with Salesforce and other lead generation tools (a plus).

Education:
B.A. in Communications, Public Relations, Marketing, or a related field.

Location:
U.S. Citizenship
DC area location

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Digital Marketing and Events Lead

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