Jobs
>
Doral

    SEO and Content Optimization Manager - Doral, United States - Royal Caribbean Group

    Royal Caribbean Group
    Royal Caribbean Group Doral, United States

    3 days ago

    Default job background
    Description
    Journey with us

    Combine your career goals and sense of adventure by joining our exciting team of employees.

    Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.


    The Royal Caribbean Group's Global eCommerce Team has an exciting career opportunity for a full time Manager, SEO and Content Optimization reporting to the AVP, eCommerce Brand Experience.


    Position Summary:


    The Manager, SEO and Content Optimization will fulfill search and content optimization project management duties and lead and execute day-to-day content and technical optimization tasks for Celebrity Cruises and Royal Caribbean to help to increase search visibility and drive qualified traffic and cruise bookings.


    Working in close partnership with team members across product, design, marketing, analytics and IT, this position will execute the strategy and roadmap for organic search and content strategy related projects.

    The Manager, SEO and Content Optimization will define new opportunities based on data, resources and budget, and collaborate with our UX, SEO, Content, Marketing, International and Product teams to create innovative customer experiences.

    This position works on-site in Miami, Florida.


    Essential Duties and Responsibilities:

    CAMPAIGN MANAGEMENT :

    This role will be responsible for leading, developing the strategy, and project managing all SEO initiatives for both Celebrity Cruises and Royal Caribbean websites, including technical, content and link building projects, problem-solving SEO issues, reporting on project status to key stakeholders, and helping ensure projects are completed on-time and on-budget.

    The Manager, SEO and Content Optimization is also responsible for managing the annual SEO budget, toolset, contracts, and relationships with agencies supporting SEO efforts.

    Finding efficiencies across brands is critical for success.

    AUDITS &


    RECOMMENDATIONS:


    Perform audits to determine what is preventing the site from achieving its SEO goals, as well as proactively identify where strategic risks and opportunity exists.

    Audit SEO technical features, functionality, site architecture, information hierarchy, content, and links. Document and prepare product requirements. Ensure action items are communicated with the appropriate team member and or agency and see recommendations through execution.

    ON-


    PAGE OPTIMIZATION:
    Perform on-page optimization (AKA on-page SEO) to improve landing pages' position in the search rankings.

    Own day-to-day execution of organic search engine campaigns, including researching new trends, keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements, ad hoc support, working with copywriters to create new content and conducting A/B meta data tests.

    COLLABORATION &


    PARTNERSHIP:
    Educate product, UX, and development teams and partners on current industry trends and methodologies. Partner with content and product to implement SEO standards during site redesigns, new product enhancements, and site features.

    Work with cross-market editorial teams to create content strategies for each brand and work on executing evergreen strategies for existing and new content.

    REPORTING &


    DATA ANALYSIS :
    Define goals for the program. Maintain up-to-date reporting metrics as provided by the internal Business Intelligence team. Catalog and organize master reporting docs to refer to on an ongoing basis. Collect data from 3rd party tools on an as-needs basis to support broader reporting needs. Review and analyze data and provide corresponding insights and recommendations. Execute SEO tactics based on goals and actionable recommendations.

    COMPETITION &


    MARKET RESEARCH:


    Research competitor websites to discover new opportunities to incorporate into the organic search strategy and monitor competitor's messaging, content strategy, and rankings.

    Prepare findings and share with stakeholders.

    RESEARCH, TESTING &


    EXPERIMENTATION:
    Continuously research and stay informed on SEO trends, algorithm updates, new SERP opportunities, new technologies, etc. Build an SEO testing plan for new strategies and tactics to learn and improve search visibility. Experiment with new tools to improve efficiencies and scale the enterprise program. This role needs to be a driving force for innovation.

    BUILD &


    MANAGE TEAM:


    Source, hire, lead and mentor direct report, contractors, and vendors to help increase SEO and content optimization program productivity and scale while achieving objectives quicker.


    Qualifications, Knowledge and Skills:
    Minimum of 7 years of organic search and content strategy experience

    Minimum 3 years leading an SEO program for an enterprise website.

    Bachelor's degree in a related field of study

    Experience working in or with agencies.

    Experience with working with Fortune 500 companies or similar.

    Proven track record - Applicants must submit websites that demonstrate their SEO ability and be prepared to discuss.

    Expert understanding of SEO techniques, tools, digital channels, and proactively keeping up to date with the latest innovations.


    SME on Schema markups, scaling on-page content with UGC, Single Page App SEO, multifacted search and multilingual/multi-regional SEO best practices.

    Deep technical experience with HTML, CSS, JavaScript.


    Expert user of SEO and analytical software such as Google Search Console, Adobe Analytics, Ahrefs, SEMRush and other standard web analytics platforms.

    Ability to prioritize multiple projects, meet deadlines, and work in a fast-paced environment.

    Expert SEO copywriting skills.

    Analytical and proactive thinker with a self-starter personality.

    Excellence in managing to tight deadlines.

    Exceptional organization skills.

    Strong communication skills and excellent grammar.

    Solid working knowledge of Microsoft Office products and Adobe Experience Manager or similar CMS.

    We know there's a lot to consider.


    As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.

    Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon


    It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law.

    Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

    #LI-SR1
    #J-18808-Ljbffr
  • Amazon

    Sr. Business Development Manager, Latin America, AWS Cloud Optimization Success

    5 days ago

    Amazon Doral, United States

    · AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. · Would you like to be part of a team that driv ...

  • CDM Windows & Door, Inc.

    CNC Programer

    2 days ago

    CDM Windows & Door, Inc. Doral, United States

    Job Overview: · We are seeking a skilled CNC Programmer to join our team. As a CNC Programmer, you will be responsible for creating and modifying CNC programs to produce precision parts. This is a full-time position with competitive pay and benefits. · **Responsibilities**: · - D ...

  • West Coast University

    Simulation Lab Instructor

    5 days ago

    West Coast University Doral, United States Full time

    Come care with us at West Coast University As a Nursing Faculty member for a certified Great Place to Work, you will guide nursing students to do more than change their own lives - you will help change the lives of every patient they treat throughout their career in healthcare. A ...

  • Cherokee Enterprises, Inc.

    Construction Superintendent

    2 days ago

    Cherokee Enterprises, Inc. Medley, United States

    **CONSTRUCTION SUPERINTENDENT (AVIATION AND VEHICULAR FUEL)** · - Are you looking for a Construction Company that cares about doing the right thing by its people, its clients, and Community? · - Are you ready to settle down in a long career path that is both fulfilling and reward ...

  • Collins Aerospace

    Program Manager

    1 day ago

    Collins Aerospace Medley, United States

    **Date Posted**: · **Country**: · United States of America · **Location**: · HFL33: US049-Medley, FL 9100 NW 105 Circle, Medley, FL, 33178 USA · **Position Role Type**: · Onsite · This is an onsite role in Medley, FL. May be eligible for relocation benefits. · **Primary Responsib ...

  • NebulaTech

    A development engineer is a professional who designs and creates new products or improves existing ones. They use their technical knowledge and skills to research, develop, and test new ideas and technologies

    1 week ago

    NebulaTech Medley, United States

    AVL is one of the world's leading mobility technology companies for development, simulation, and testing in the automotive industry and other sectors. The company provides concepts, solutions, and methods in areas such as vehicle development and integration, e-mobility, driver as ...

  • Neptune Enterprises

    Employee: Punching Tool Procurement Specialist

    2 weeks ago

    Neptune Enterprises Sweetwater, FL, United States Freelance

    **Your future - perfectly packaged.** · With 48,000 employees in 36 countries, Smurfit Kappa is one of the leading providers of paper-based packaging solutions. · We are currently seeking a dedicated employee for the position of Die Tool Procurement VPE (m|w|d) at our location in ...

  • Chivari Llc

    PHP Developer

    1 week ago

    Chivari Llc Hialeah, United States

    **Benefits**: · - 401(k) · - Dental insurance · - Health insurance · - Paid time off · - Vision insurance · **Schedule**: Monday - Friday 9:00 am -5:30 pm · **Location**:Hialeah, FL 33012 · **Salary**: $90, $100,000.00 annually · **Responsibilities**: · - Write efficient, clean, ...

  • ZAFCO INTERNATIONAL

    Part-time Administrative Associate

    2 days ago

    ZAFCO INTERNATIONAL Hialeah, United States Part time

    **Job description** · **Position Overview**: · **Key Responsibilities**: · **Invoice Management**: · - Collect bills from vendors and ensure timely payments. · - Review invoices for accuracy and verify against received goods or services. · - Coordinate with Admin Analyst to ensur ...

  • StandardAero

    Controller, Assistant

    2 days ago

    StandardAero Hialeah, United States

    **Build an Aviation Career You're Proud Of** · Your work ties us all together, helping our teams function and operate. Experience opportunities to learn and be a part of an organization that has your back. And with competitive compensation and total rewards, you'll also enjoy our ...

  • BlueNova Industries

    A Business Analyst is a professional who analyzes and evaluates business processes, systems, and strategies to identify areas for improvement and make recommendations for increased efficiency and profitability

    1 week ago

    BlueNova Industries Tamiami, United States

    Are you open to your next step within IT infrastructure or do you need a change of scenery with new, diverse tasks? · If so, I may have an interesting offer for you that you shouldn't miss: · At my specialized IT client, employee orientation and teamwork are highly valued: there ...

  • ZephyrTech

    Technical Plant Management Clerk

    1 week ago

    ZephyrTech Tropical Park, United States

    "We are looking for motivated employees for over 500 different professions, all across Germany. Whether you are an experienced professional or just starting your career, we offer numerous entry and training opportunities. · At the earliest possible date, we are seeking a Technica ...

  • Crimson Solutions

    Reference (m/f/d) Strategic Purchaser Renewable Energies

    1 week ago

    Crimson Solutions Gladeview, United States

    This is your new task · As a consultant (m/f/d) in strategic procurement, you take on a highly important position in our company. You are responsible for all strategic supplier relationships in your field of action. · You actively shape the energy transition: You carefully select ...

  • Bombardier

    Engr Methods

    4 days ago

    Bombardier Opa-locka, United States

    At Bombardier, our employees work together to evolve mobility worldwide - one good idea at a time. If you have a good idea, we'll provide the environment where it will thrive and grow into a great product or customer experience. Your ideas are our fuel. · **In your role, you will ...

  • Apex Solutions

    AI / Algorithm Developer

    1 week ago

    Apex Solutions Glenvar Heights, United States

    What to expect from us at Glenvar Heights: · You will be responsible for independently developing AI components for our 2D/3D framework · You will develop programs to optimize automation solutions and production for our clients · As part of an interdisciplinary team, you will b ...

  • Aurora Innovations

    Senior Supervisor

    1 week ago

    Aurora Innovations Kendale Lakes, United States

    Electrical Foreman / Construction Manager (m/f/d) in the Kendale Lakes area To strengthen our team in Frankfurt am Main, we are looking for several experienced Electrical Foremen/Construction Managers (m/f/d) to join us as soon as possible. Elomech Elektroanlagen GmbH develops cu ...

  • Eclipse Innovations

    Part-time Master's program "Strategic Sales Management"

    1 week ago

    Eclipse Innovations Opa-locka, United States Part time

    About the Company · We are the Continuing Education Foundation at Reutlingen University and offer tailored part-time Bachelor's and Master's programs. · As a non-profit foundation, our goal is to promote lifelong learning and enable sustainable development. · We offer you an opti ...

  • Barry University

    Operations Manager

    5 days ago

    Barry University Miami Shores, United States

    Summary · The operations manager in collaboration with the PA leadership team is responsible for the planning and direction of administration functions of the PA Program and its two geographical cohorts. This role will include coordinating both didactic and clinical activities of ...

  • Ameripipe Supply Inc

    Branch Manager

    2 days ago

    Ameripipe Supply Inc Miami, United States

    The Company: · Come join our growing team · Ameripipe Supply, Inc. is part of one of the largest and fastest growing independent value-added PVF (pipes, values, and fitting) distribution businesses in the United States with over 1 million sf of warehouse space, 6000+ customers an ...

  • Peak Technologies

    Part Runner

    5 days ago

    Peak Technologies Miami, United States

    For over 35 years, Peak Technologies has been at the forefront of providing end-to-end enterprise mobility, managed services, printing and mobile data capture solutions for performance-driven organizations focused on the optimization of supply chain and field-based business proce ...