- Strategy Development: Collaborate with clients and internal teams to develop comprehensive paid social media strategies aligned with clients' marketing objectives and target audience demographics.
- Campaign Management: Plan, execute, and optimize paid social media campaigns across platforms such as LinkedIn, Twitter, Facebook, and Instagram, ensuring optimal targeting, budget allocation, and performance tracking.
- Ad Creative Development: Work closely with our creative team to develop compelling ad copy, graphics, and multimedia content that resonate with the B2B audience and drive engagement and conversions.
- Audience Targeting: Utilize advanced targeting capabilities and audience segmentation strategies to reach and engage specific buyer personas and decision-makers within target industries.
- Budget Management: Monitor and manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI on ad spend.
- Performance Analysis: Conduct regular analysis and reporting of campaign performance metrics, including impressions, clicks, conversions, and cost-per-acquisition (CPA), to identify trends, insights, and areas for optimization.
- A/B Testing: Implement rigorous A/B testing methodologies to optimize ad creative, messaging, targeting parameters, and landing pages for maximum performance and effectiveness.
- Client Communication: Act as the primary point of contact for clients regarding paid social media campaigns, providing regular updates, performance reports, and strategic recommendations to drive campaign success and client satisfaction.
- Works within channel-specific campaign manager tools and platforms such as LinkedIn, Facebook Business Manager, and other digital campaign management tools.
- Analyze metrics throughout the funnel to identify the source of underperformance and make changes accordingly.
- Conduct A/B testing and analyze results.
- Meet internal and client deadlines.
- Drive and achieve client KPIs.
- Capture campaign results and produce reports.
- Attend meetings with the team, clients and agency as assigned.
- Present data, analytics, and conclusions to clients as needed.
- Supports estimating and bid process for acquiring new accounts or presenting new strategies and plans to existing clients.
- Set up campaigns for appropriate ad and conversion tracking in paid social platforms, CRM and analytics tools.
- Bachelor's degree in marketing, advertising, communications, or related field.
- Proven experience managing paid social media campaigns for B2B clients, preferably within a digital marketing agency environment.
- In-depth knowledge of social media advertising platforms, including LinkedIn Ads, Twitter, Meta Ads Manager.
- Strong analytical skills and proficiency in interpreting campaign data to derive actionable insights and optimize performance.
- Excellent communication and presentation skills with the ability to articulate complex ideas and strategies to clients and internal stakeholders.
- Certification in social media marketing platforms (Facebook, LinkedIn Marketing Labs) is a plus.
- Able to thrive in a fast-paced, self-starter environment.
- Workamajig experience a plus.
- People: Each employee, partner and client deserve to reach their full potential.
- Integrity: Honesty, truth-telling, and transparency must always exist.
- Collaboration: Creating great marketing relies on each stakeholder to fully engage in the process without personal, professional, or relational roadblocks.
- Results: As individuals, we own our successes, the success of our fellow employees and the success of our clients.
- Evolution: With purpose, as individuals and as an agency, we embrace tomorrow's opportunities through continuous planning, self-assessment, training, learning, and activation.
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Sr. Paid Social Media Manager - Gilbert, United States - Elevation Marketing
Description
Job Description
Job DescriptionElevation Marketing is a mid-sized, full-service B2B only marketing communications agency, located in Gilbert, Arizona. Our client roster includes over 45 companies with revenues of over $1B annually and a variety of other small and medium sized companies. We are adding to our team of outstanding, high-performing, ultra-driven, highly collaborative team members to keep up with our clients and their demands on us.
We are seeking a talented and experienced Sr. Paid Social Media Manager to join our dynamic team. The Paid Social Media Manager will be responsible for developing and implementing paid social strategies across various platforms to effectively reach and engage our clients' target audience. The ideal candidate will have a proven track record of success in managing paid social campaigns, a deep understanding of B2B marketing strategies, and a passion for driving results through digital channels.
Due to the highly collaborative nature of agency work, this job is not remote and is based in our beautiful Gilbert office (Phoenix Area). The agency does provide two work-from-home days (or four half days) a month plus a solid PTO program and other agency benefits. The agency is also closed for a week from Christmas through New Year's
Key Responsibilities:
Additional duties and Responsibilities
Experience and Skill Sets
About Our Values
Over time, we find that employees who live out our values enjoy their experience and stay and prosper over a long period of time at Elevation. We try to live out the following values each day. We are not perfect, but we try:
Compensation and Benefits
Elevation strives to provide some of the best agency compensation and benefit packages in the great southwest. The job is in Gilbert, AZ (just off Loop 202 expressway) and less than one mile from over 50 restaurants. Our business is all about collaboration, so we do not offer telecommuting currently, but we do offer flex hours depending on the position and clients. Employees can start at any time between 7 AM and 9 AM and finish between 4 PM and 6 PM based on client demands and department structure. Elevation pays for 95% of employee's life, health, and long-term disability insurance. Elevation offers vision, dental and a variety of other benefits that an employee can purchase. The kitchen area is full of free snacks and beverages. Tuition reimbursement is available. The salary range for this position will vary depending on experience and skills outlined above.
Company DescriptionFounded in 1999, Elevation Marketing is a top business-to-business integrated marketing communications agency based in Gilbert, Arizona. Serving high-profile clients locally, nationally and internationally, Elevation provides comprehensive and strategic communication services including branding, web design, advertising, public relations, paid media, direct marketing, market research, interactive, event marketing, lead generation services and graphic design. For more information about Elevation Marketing, please visit
