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    Marketing Director - Boise, United States - Eberlestock USA LLC

    Eberlestock USA LLC
    Eberlestock USA LLC Boise, United States

    3 weeks ago

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    Description

    Job Description:

    The Marketing Director will be expected to develop, grow, and lead an internal team of marketing and creative professionals. Project management and communication skills are critical to success. The Marketing Director should have experience with both Ecommerce and Wholesale marketing, and the ability to synergize the two leading to well-planned and distributed D2C and B2B marketing campaigns.

    The Marketing Director must be experienced and adept at a variety of content creation strategies including copywriting, graphic design, and video, as well as possess a deep understanding of where/how to place that content to generate build and maintain brand authority and improve marketing KPIs. The Marketing Director does not need technical creative or design skills but must be familiar with the operations and management of content creation teams.

    The Marketing Director will report directly to the CEO and COO, receiving instruction regarding liquidation of close-out SKUs, seasonal product campaigns, brand building initiatives, target revenue goals, etc., and is then expected to develop, communicate and facilitate the deployment of strategic and efficient marketing campaigns to achieve high-level company goals and initiatives.

    Responsibilities:

    • Develop and implement robust marketing strategies tailored to enhance brand visibility, attract new customers, and cultivate lasting relationships with existing customers in the agricultural retail sector.
    • Lead market research initiatives and analysis to identify growth opportunities and competitive differentiators, guiding the marketing team in leveraging insights effectively.
    • Collaborate cross-functionally to develop integrated marketing campaigns aligned with business objectives and tailored to the specific needs of our farmer customers.
    • Partner closely with the Creative Director to orchestrate the creation of marketing materials, both digital and print, ensuring adherence to brand standards and messaging consistency.
    • Monitor and evaluate key performance indicators to gauge the impact of marketing efforts, providing data-driven insights for refining strategies and enhancing results.
    • Stay updated about evolving industry trends and emerging best practices, proactively integrating innovations to elevate marketing approaches.
    • Manage the allocation of the marketing budget, optimizing resource allocation to maximize return on investment and achieve strategic objectives.
    • Foster a collaborative, creative, and accountable culture within the marketing team, offering leadership, guidance, and mentorship to inspire excellence and drive success in the agricultural retail space.

    Critical Skills & Abilities:

    • Project Management in a creative and/or marketing environment
    • Content creation and managing the content creation process
    • Email marketing & Direct (print) campaign development & execution
    • Social media management and paid social
    • Video direction and creative skills, including basic video editing experience
    • Critical thinking and listening skills
    • A working knowledge of SEO principles and the google analytics platform
    • Strong technical skills with common CRM systems and interfaces
    • Adaptability with a variety of technology (phone, computer, software systems, etc)
    • Executive experience as a CMO, Marketing Director, Creative Director, or similar role
    • Bachelor's degree (required)
    • Experience building strong, effective, and trusted relationships and networks (required)
    • Extensive Project Management experience (required)
    • Experience managing people and/or teams (required)
    • Sales and/or account management experience is preferred

    Job Type: Full-time

    Pay: $80, $140,000.00 per year

    Benefits:

    • Dental insurance
    • Health insurance
    • Paid time off
    • Vision insurance
    • Simple IRA (% Match)

    Schedule:

    • 8 hour shift
    • Monday to Friday

    Ability to Relocate:

    • Boise, ID 83704: Relocate before starting work (Required)

    Work Location: In person

    Submit resume and additional resources to

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