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    Director, Brand Marketing - Boise, United States - Idaho State Job Bank

    Idaho State Job Bank
    Idaho State Job Bank Boise, United States

    1 week ago

    Idaho State Job Bank background
    Description


    Director, Brand Marketing at Intel in Boise, Idaho, United States Job Description Job Description Intel's Brand, Creative and Social group is seeking a Director of Brand Marketing to lead a team of marketing experts in showcasing the breadth and impact of Intel technology as the world's launch pad for innovation.

    The team will be responsible for driving always-on brand stories to inspire customers and employees through engaging and relevant brand acts, partnerships, and sponsorships.

    This role is instrumental in driving Intel brand awareness, shaping relevant and positive perceptions of the Intel brand, and fostering Intel brand loyalty across key customer segments and markets.

    The ideal candidate will possess a deep understanding of global brand management, integrated marketing communications, and digital marketing strategies. Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth.

    For over 50 years, our technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started.

    As we enter the era of distributed intelligence and pervasive computing, Intel will continue to be the catalyst that moves the world forward.


    Responsibilities include:
    + Unified Brand Narrative:

    Lead the development of Intel's global brand marketing strategy and execution, ensuring alignment with corporate objectives, initiatives, and market trends.

    In collaboration with both Global Communications and Brand Strategy teams, define and evolve the unified corporate purpose statement, attributes, and narrative centered on Intel's promise to enrich the lives of every person on Earth.


    • Brand Marketing Strategy:

    For brand-first marketing efforts, help define brand GTM strategy, audience, market opportunities, customer journey, success measurement, and the resulting content plan.

    Leverage relevant KPIs and consumer insights to ensure the health of the corporate brand as well as its continued evolution.


    • Brand Storytelling and Engagement:

    Showcase Intel brand impact through the development of compelling content, thought leadership, and storytelling that yields growth of Intel brand awareness and relevance.

    Drive qualified traffic and engagement through organic marketing initiatives across owned digital channels, including social, web, newsletters, and events, all while connecting brand to demand.

    In partnership with Global Campaigns team, integrate brand-building opportunities into revenue generating outcome-based campaigns. + Brand Partnersh To view full details and how to apply, please login or create a Job Seeker account
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