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    Director of Marketing- Brand, Content and Communications - Boise, United States - Equifax

    Equifax
    Equifax Boise, United States

    3 weeks ago

    Default job background
    Description
    Equifax is where you can power your possible.

    If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

    Equifax is looking for a

    Director of Marketing

    to join the Equifax Digital Solutions (EDS) team.

    This role is responsible for leading the brand, content, and communications strategy in order to drive results for EDS solutions.

    This position follows a hybrid framework and requires in-office presence in our Boise, ID office.

    What you'll do
    Lead branding and marketing communication efforts by developing and executing strategies that drive brand awareness and align with key business objectives
    Partner with stakeholders across the organization including but not limited to Product, Product Marketing, Growth Marketing, Sales and Customer Success to develop positioning and messaging that supports the creation of a consistent pipeline of quality and engaging content
    Lead the planning and execution of digital marketing communications, encompassing social media channels, website content, SEO, SEM, content marketing, and other promotional activities aligned with strategic objectives to maximize brand awareness and lead generation
    Ensure consistency across all brand touchpoints including creative, content, PR/AR, and digital channels (including website) to build and support the brand in the marketplace
    Support any brand/product/solution acquisitions or integrations as needed
    Establish and report on KPIs that demonstrate performance efficacy
    Effectively manage relationships with external business partners, agencies, vendors, industry organizations, media outlets, and influencers
    Collaborate with centralized global service organizations, including corporate communications, legal, and compliance
    Identify, develop and retain a high-performing team of professionals

    What experience you need
    Bachelor's Degree or equivalent experience
    Minimum of 8 years B2B marketing experience
    Minimum of 3 years managing a marketing team

    What could set you apart
    Prior experience in the SaaS, Payments, Identity, Fraud, and/or Financial Services space
    Prior experience developing and owning b2b digital marketing strategies
    SEO/SEM Certification
    Working knowledge of Salesforce, Asana, SEMrush, Google Analytics, Figma, Drupal or similar
    Prior experience working within a highly regulated and matrixed environment


    We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

    Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference


    Primary Location:
    USA-ID-Boise


    Function:
    Function - Marketing


    Schedule:
    Full time
    #J-18808-Ljbffr
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