Director, Field Marketing - Boise, United States - Idaho State Job Bank

Description

Director, Field Marketing at Cornerstone onDemand in Boise, Idaho,

United States Job Description Intro:

Customer-centric isn't just a slogan on the wall for us - it's a central driver of everything we do.

As a key member of the North American demand generation team, this role will be instrumental in the growth and health of our customers.

You will be responsible for leading the team that designs and implements programs that strengthen customer relationships, improve retention and ultimately drive revenue - all while delivering outstanding value to our customers.

This includes building and executing various campaigns to aid in retention and product utilization, as well as owning demand generation campaigns and programs to drive pipeline for both expansion and cross-sell.

Net/net:
you succeed when our clients succeed.

In this role you will be responsible for:

Strategy Development:
+ Develop and implement comprehensive customer marketing strategies to drive customer expansion and retention goals + Collaborate with cross-functional teams across sales, product and customer success to gather insights and data to inform customer segmentation, targeting, and positioning

Campaign Management:
+ Lead the end-to-end planning, execution, and optimization of customer marketing campaigns + Utilize customer data and analytics to create personalized and targeted messaging that resonates with our North America customers

Retention Programs:
+ Design and execute customer education and retention programs to ensure high customer satisfaction and long-term client relationships. Your goal = Make our clients the best in the business + Work closely with customer support and success teams to identify and address customer needs. Cross-functional Collaboration: + Collaborate with Sales, Product, and Customer Support teams to ensure a cohesive and unified customer experience. + Align marketing efforts with product launches, sales initiatives, and customer feedback.


Data-Driven Decision Making:
+ Leverage data analytics and key performance indicators to measure campaign effectiveness and make data-driven decisions for continuous improvement


Budget Management:
+ Manage the customer marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

You have what it takes if you are:
+ Know your levers: 7-9 years of experience in a demand-oriented marketing + Passionate about the customer journey: Look, we get it. People say they care about the customer's journey .but this role lives it.

• Roll up your sleeves :

Hands-on experience managing campaigns across multiple platforms + Think creatively: Creative mind that thrives on ways to inspire and engage prospects

+ A people leader:

You have proven experience building highly functioning teams that get stuff done and have a good time doing it + Build relationships easily : Skilled in cultivating trust-based working relationships across different functional teams.

Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand.

All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws.

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