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    Content Marketing Manager - Denver, United States - Flowhub

    Flowhub
    Flowhub Denver, United States

    3 weeks ago

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    Description

    At Flowhub, we're about more than technology - we're on a mission to make legal cannabis accessible to everyone. Founded in 2015, Flowhub pioneered the first Metrc API integration to help dispensaries stay compliant. Today over 1,000 dispensaries trust Flowhub's point of sale, inventory management, business intelligence, and mobile solutions to process $3B+ cannabis sales annually.
    Reporting to Flowhubs Vice President of Marketing, you are responsible for owning our editorial calendar to educate and inspire our community across markets, personas, and lifecycle stages.
    The Content Marketing Manager is an exceptional writer and editor who has a strong creative vision, proven project management skills, and a hunger for growth. Not only do you know how to tell inspiring stories and consistently deliver content that ranks highly on search engines, you also know how to measure the impact of content marketing and use data to inform decisions.

    Responsibilities:

    • Manage the editorial calendar and agile delivery of content projects from start to finish - conceptualization, prioritization, roadmapping, creation, distribution, and measurement
    • Collaborate cross-functionally with subject matter experts to create valuable, educational content that helps solve dispensary challenges and moves buyers through the funnel
    • Repurpose content for a variety of channels (including email, videos, infographics, and social media), testing new formats to increase SEO visibility, organic growth and demand
    • Project manage external content creators and third party partners to deliver assets that meet company standards on time and on budget
    • Manage social media channels (including LinkedIn, Twitter, TikTok, Youtube, and Instagram) to grow Flowhubs community following and engagement
    • Run content marketing programs, such as the monthly Flowhub newsletter, cannabis laws resources, and customer stories
    • Support Flowhubs thought leadership and PR communications strategy
    • Measure content marketing impact and consistently report on performance
    Qualifications:
    • Minimum of 3 years in-house experience creating content for a SaaS B2B tech company
    • Exceptional communication, writing, grammar, and editorial skills with a love for storytelling in all forms
    • Excellent time management with proven ability to manage projects with external content creators and deliver high-quality outputs on a deadline
    • Portfolio of successful content examples such as blog articles, guides, reports, web pages, emails, content hubs, and video
    • Experience managing social media accounts for a brand with a desire to keep up with evolving trends, experiment, and grow our brand presence across existing and new channels
    • Organized, resourceful self-starter with an ability to focus and prioritize within a fast-paced environment
    • Ability to work independently and collaborate with remote teams
    • Proficiency with modern marketing tools including AI-powered platforms such as ChatGPT, SEMrush, Clearscope, Google Analytics, Craft CMS, Ortto, Hubspot, Salesforce, CapCut, Canva
    • Digitally savvy, highly creative, and deeply curious about all things content
    • Personal passion for driving the cannabis industry forward
    • Photography, video, design, or technical SEO skills a plus
    This role is open to anyone within the United States, except for candidates in CA, with compensation that aligns with your location. Starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is eligible for a competitive benefits package that includes: medical, dental, vision, life & disability insurance, 401(k) retirement plan, paid holidays, unlimited paid time off, and other benefits. EOE
    Salary Range: $90,000 - $115,000
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