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    Manager of Marketing - Denver, United States - Servicios de la Raza

    Servicios de la Raza
    Servicios de la Raza Denver, United States

    2 weeks ago

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    Description

    Job Description

    Job DescriptionSalary: $65,000 - $75,000 with discussion of possible raise upon 90-day review.

    Job Title: Manager of Marketing & Media Relations

    Job Summary:

    Responsible for oversight and execution of all marketing, social media, public relations, planning, and audience growth. This role will oversee the Marketing Specialist and will partner with leadership at all levels within the agency. The ideal candidate will be highly collaborative, organized, a critical thinker, work under pressure and deadlines, and able to handle multiple projects at once. As a member of the Development Team, they will be responsible for driving the creative initiatives to promote and expand the work, brand, and positive reputation of the agency. This role will be expected to explore and implement innovative marketing and promotional tactics to support special projects and grants.

    Job Status: Full-time

    Division: Development Department

    Location: Denver, Colorado

    Reports to: Vice President of Development

    Key Competencies:

    Commitment to Community Service

    Advocacy for Equity and Social Justice

    Energetic

    Eager to Learn

    Excellent Verbal and Written Communication

    Flexible Work Schedule

    Professional Demeanor

    Skilled in marketing and copywriting

    Bilingual Spanish and English preferred

    In-depth understanding of social media platforms

    Duties and Responsibilities: Position Specific

    • Strategic Marketing Development: Collaborate with the Marketing Specialist to craft and implement comprehensive marketing strategies that reflect our mission and amplify our reach in accordance with continuous growth of agency, to include a bi-weekly newsletter.
    • Social Media and Digital Presence: Provide supportive oversight of agency's social media accounts and leverage analytics and advertising campaigns to boost our digital footprint, and fulfill grant obligations and reporting. Stay up to date on industry trends and best practices in social media, digital marketing, and design to ensure our strategies are innovative and effective; professional and advertising experience with social media required.
    • Project Management: Oversee creative projects from start to finish with external vendors for print projects, signage, and outdoor media.
    • Print and Digital Creative Design Work: Creates engaging bilingual content for a range of media, including but not limited to digital and traditional ads, social media, signage, emails, landing pages, websites, magazines, press kit materials, and print collateral.
    • Brand Management: Ensure consistency in brand messaging across all communication channels, assist in developing brand guidelines to enhance brand recognition and loyalty.
    • Website Management: Oversee and assist in updating and maintaining the company's website, optimize content for SEO, and ensure a positive user experience. WordPress proficiency, a plus. Willingness to learn required.
    • Creative Content Production: Generate creative and engaging content for marketing campaigns, website, newsletter, social media, and other communication channels.
    • Design and Visual Communications: Graphic design assistance for marketing materials such as flyers, banners, reports, and other visual assets.
    • Analytics and Reporting: Regularly evaluate and report on the effectiveness of communication strategies and campaigns, using data to inform future decisions.
    • Media Relations: Build and maintain relationships with media outlets to enhance earned media opportunities; prepare and distribute press releases, coordinate press encounters as needed, perform regular media scans and track features.
    • Event Management: Assist with colleagues and event planners, support in the planning execution of events, ensuring consistent messaging, marketing in advance, and press notification when applicable.
    • Collaboration: Work closely with the Marketing Specialist, VP of Development, and President/CEO to understand expectations and priorities while delivering assignments on deadline and adhering to brand standards, meet on a regular basis with Development team and Marketing Specialist
    • Copywriting: Ability to bring a kind and professional voice to the agency's social presence.
    • Culture: Understand the overall mission and vision of Servicios de La Raza and the needs of the Latino community of Colorado.
    • Ability to travel within the State.
    • Other duties as assigned.

    Required Skills:

    • Fluent in Spanish is highly preferred.
    • Commitment to and experience with equity, cultural relevance, diversity, social justice, and disparity reduction practices with persons of color, agencies of color, and un- and underserved communities.
    • Excellent interpersonal skills.
    • Detail-oriented and able to meet deadlines.
    • Creative content production experience required.

    Required Education and Credentialing:

    • Bachelor's degree in marketing, communications, or related field.
    • 3-5 years of experience in marketing.
    • Importantly and required, a passion for creative marketing and community education.

    Work Environment and Physical Requirements:

    • ADA accessible; Active Safety Committee.
    • Access to Internet at home.
    • Ability to perform basic office duties.

    Salary: $65,000 - $75,000 with discussion of possible raise upon 90-day review.

    Benefits:

    • An eager, thriving organization committed to serving with excellence.
    • SDLR supports Fair Chance hiring and employment practices.
    • Generous package including Health, Dental, Vision, Retirement Plan with Match, Short-term Disability, Long-term Disability, Life Insurance, Employee Assistance Program, Tenure-based PTO, 40 hours of Seasonal/Year End Paid Time Off, and up to 40 hours of Administrative Paid Time Off at discretion of CEO.

    Equal Opportunity, Inclusion and Diversity:

    Servicios de La Raza is an Equal Employment Opportunity Employer. We are a non-profit organization where diverse backgrounds, experiences and viewpoints are valued. Servicios de la Raza does not make hiring, employment or retention decisions based on race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state, or federal laws.

    Servicios de La Raza supports Fair Chance Hiring practices.

    Contact for further information:

    • For more information contact the HR Director at or by email to
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