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    Marketing Brand Manager - Denver, United States - Lotus Concepts Management

    Lotus Concepts Management
    Lotus Concepts Management Denver, United States

    2 weeks ago

    Default job background
    Description


    We are seeking an experienced Marketing Manager with a minimum of 2 years of marketing or hospitality event planning experience to join our growing team.

    The Marketing Manager is the face & voice of our company & should be included in all matters which are guest-facing.


    Reports to :
    Director of Marketing

    Salary Range :
    Up to $75,000
    The Marketing Manager will split time working between the following 3 areas:
    Maintenanc

    e:
    Maintaining current goals internally & externally via grassroots outreach, prospecting, partnerships, community involvement, and in-house marketing.

    General Marketing:

    Ongoing promotion of food and beverage (happy hour, lunch, dinner, late night, brunch, etc.), events, banquets, and participating in off-site events to promote the brand.

    Responsible for executing an actionable marketing plan to drive traffic, sales, and brand awareness.

    Event Planning:
    Lotus Concepts is the leader in Colorado events. The Marketing Manager is responsible for the continuous planning, promoting, and execution of over 100+ annual marketing events.


    Responsibilities & Duties:
    Market research and establishing and fostering local connections.

    Develop relevant & innovative marketing events to reach the company's target customers for all marketing holidays including (but not limited to): New Year's Eve, Valentine's Day, Mardi Gras, St.

    Patrick's Day, Halloween, Sporting & Athletic Events, Food Holidays, etc.
    Create, curate, promote, manage, & execute all marketing events.

    This includes creating marketing agendas & production sheets for managers, chefs, & in-house team, attending weekly marketing meetings with Marketing Director, Vice President, & General Managers, leading pre-shifts & all staff meetings with servers and bartenders, being the liaison from corporate office to managers & staff.

    Manage all in-house entertainment & booking including musicians, live bands, acoustic artists, promo teams, liquor reps, & performers. Researching new talent, negotiating contracts, handling payment, & point of contact for all on-site execution.
    Demonstrate ability to map out a comprehensive marketing plan & develop campaigns 90 days out.

    Submit graphic design requests (GDRs) & work with graphics team to develop innovative marketing materials to promote restaurant & events.

    Manage off-site grassroots marketing to promote brand & events.
    Create neighborhood & local business programs with apartments, hotels, local businesses, & organizations.

    Produce copy writing for social media, event campaigns, promotions, menus & website that is consistent with the company's "voice" positive, witty, humorous, informative & engaging.

    Oversee brand's marketing design & advertising (i


    e:
    In-house pop-ups, table tents, LEDs, banners, menus, etc.)
    Manage efforts in building online reviews and reputation. Monitor online reviews and guest feedback.
    Become an advocate for the company in local organizations, partnerships, off-site events, & grassroot promotion.
    Monitor trends in event planning, marketing, restaurant tools, design & strategy.
    Implement ongoing education to remain highly effective.
    Analyze, review, & report on effectiveness of campaigns in an effort to maximize results. Qualifications & Skills
    Qualifications & Experienc

    e:


    Previous experience working with a full-service hospitality brand with a minimum of 2+ years of relevant experience in a similar role.

    Possesses knowledge & experience in the tenets of traditional, grassroots, & digital marketing.
    A marketing degree is welcomed but not required with relevant work experience.
    Demonstrate creativity & documented immersion in social media.
    Proficient in content marketing theory & application.

    Exhibit an ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

    Display an in-depth knowledge & understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, Snapchat, TikTok, YouTube, Google, Yelp, TripAdvisor etc.) & how each platform can be deployed in different scenarios.

    Possess excellent writing & language skills.
    Ability to effectively communicate information & ideas in written format.
    Exceed at building and maintaining sales relationships, online & off.
    Practice superior time management.
    A team player with the confidence to take the lead & guide other employees when necessary.
    Possess a solid technical understanding and the abilty learn new tools quickly.
    Demonstrate exemplary guest service techniques such as empathy, patience, advocacy & conflict resolution.
    Ability to identify potential negative or crisis situations & apply conflict resolution principles to mitigate issues.

    #J-18808-Ljbffr
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