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    Marketing Manager - Denver, United States - University of Denver

    University of Denver
    University of Denver Denver, United States

    3 weeks ago

    Default job background
    Description


    Located where the Great Plains meet the Rocky Mountains, the University of Denver embodies the spirit of exploration and discovery that defines our region and our history.

    DU is a private institution built on exploration through research and collaboration among educators, students, and local and global communities.

    With nationally recognized academic programs, a history of widespread influence, a forward-looking vision for a 21st-century education, and a deep commitment to promoting inclusion, we open a world of opportunity and empower our students to make a difference around the world.

    Through learning, scholarship and practice, students gain the experience, knowledge and courage they need to tackle big challenges in the real world and guide diverse communities and organizations.


    There has never been a more exciting time to represent a private university devoted to the public good, enable our mission of translating passion to purpose, and enjoy a professional experience in one of Americas hottest metropolitan cities.

    There is a clear and remarkable energy that envelopes Denver and Colorado, and the University of Denver is right at the heart of that incredible momentum.


    Daniel Felix Ritchie School of Engineering and Computer Science (Ritchie School) houses three departments and offers six undergraduate degrees, along with several graduate programs.

    Our small classes, engaged faculty, and atmosphere of experimentation and collaboration offer our students a multi-dimensional education that prepares them to excel and innovate in science and technology.

    The Ritchie School is also home to Knoebel Institute for Healthy Aging (KIHA), which is an interdisciplinary initiative using science, engineering, and technology to help early detection of "aging and age-related conditions" such as Alzheimer's disease and Parkinson's disease, and to help our community develop healthy habits, interpersonal connections, and management of health conditions for a lifetime of quality experiences.

    Come join our vibrant University community as Marketing Manager for the University's Daniel Felix Ritchie School of Engineering and Computer Science (Ritchie School).

    Position Summary

    We are searching for a dynamic, creative marketing professional to lead marketing efforts for the Ritchie School. The ideal candidate will possess strong marketing skill sets in creative and content development and execution, and website management. We seek candidates who have a passion for continuous learning and a collaborative spirit.

    This role offers significant opportunity to impact the School's brand, enrollment performance, and overall success by developing and deploying compelling marketing content and tactics.

    Come join a nimble team of passionate higher education professionals.


    The Marketing Manager will execute creative and content development and tactical marketing functions for the Ritchie School, overseeing digital and print campaigns, crafting marketing materials for events, and managing our digital presence on social media and the website.

    In this role, you will collaborate closely with the Ritchie School leadership and colleagues across the University to develop strategic marketing plans and engage with stakeholders within the School to showcase the best of what the Ritchie School has to offer.

    This is an opportunity to shape the marketing narrative for the Ritchie School and highlight our unique programs and initiatives.

    Essential Functions
    Manage Day-to-Day Creative Content Development and Execution
    Execute strategic internal and external marketing and communication initiatives
    Write and design branded content for emails, advertisements, letters, brochures, flyers, and other materials
    Design print collateral, digital advertisements, and other materials
    Edit written pieces produced by internal stakeholders and University of Denver partners
    Create or oversee production of video content for use on the web
    Manage social media strategy, including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTube
    Ensure accuracy of all content produced and alignment with the Ritchie School and University of Denver brands
    Manage online ad campaigns, including writing content, choosing imagery, and tracking performance
    Develop, execute, and monitor performance for enrollment funnel communication plans for graduate programs
    Digital Management

    Develop and execute a digital communications strategy, aligned with the Ritchie School strategic plan and marketing goals, encompassing the School's digital assets, including websites, social media, and other digital content.

    Leverage web analytics, SEO, link building and other digital tools in collaboration with graduate recruitment and admissions team, and vendor partners to improve prospective student experience with School websites, drive awareness, conversions and optimize performance.

    Serve as primary manager of School and department-level websites.

    Oversee day-to-day website performance and maintenance, collaborate with and train department content editors, maintain high-quality assurance and user experience, and ensure adherence to brand and content guidelines.

    Serve as primary social media manager for the College and social media lead for department-level networks. Create a content calendar and maintain regular social media engagement.

    Collaborate with internal and external content editors, designers, developers and other University staff to ensure websites meet the needs of DU, the Ritchie School and Ritchie departments.

    Knowledge, Skills, and Abilities

    Demonstrated experience with underlying technologies and/or languages for implementing web and digital communications including HTML, CSS, JavaScript, PHP or MySQL.

    Demonstrated proficiency in Adobe Creative Cloud (Photoshop, Illustrator, etc).

    Required Qualifications

    Bachelor's degree in marketing, computer science, web and/or graphic design, communication, public relations, or a related field or an equivalent combination of education and/or experience.

    Minimum of five (5) years of day-to-day experience in marketing and communications with duties requiring both digital design in Adobe InDesign and experience copywriting.

    Demonstrated experience with underlying technologies and/or languages for implementing web and digital communications including HTML, CSS, JavaScript, PHP or MySQL.

    Demonstrated proficiency in Adobe Creative Cloud (Photoshop, Illustrator, etc).

    Preferred Qualifications
    Experience working in higher education marketing
    Experience working with Drupal CMS.
    Experience in video production and photography.

    Working Environment
    Standard office environment.
    Unexpected interruptions occur often, and stress level is moderate to high.
    Noise level is quiet to moderate.

    Physical Activities
    Ability to sit in front of a computer for an extended period of time.
    Occasionally required to move about the office/campus with the capability of transporting objects up to 20 lbs.

    Work Schedule

    The University's administrative offices are open Monday - Friday, 8:00 a.m. - 4:30 p.m. Work schedule may vary and will be determined with supervisor.


    Flexible work schedule including allowing for two days of remote work per week is allowed with approval and compliance with University policy.

    Application Deadline

    For consideration, please submit your application materials by

    4:00 p.m. (MST) May 27, 2024.

    Special Instructions

    Candidates must apply online through to be considered. Only applications submitted online will be accepted.


    Salary Grade Number:
    The salary grade for the position is 9.


    Salary Range:
    The salary range for this position is $55,000 - $65,000.


    The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting.

    The University may ultimately pay more or less than the posted compensation range.

    The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate's sex or any other protected status.


    Benefits:
    The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver .

    Please include the following documents with your application:
    Resume
    Cover Letter

    The University of Denver is an equal opportunity employer.

    The University of Denver prohibits discrimination on the basis of race, color, national origin, ancestry, age, religion, creed, disability, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, genetic information, military enlistment, or veteran status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the University's educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; the Americans with Disabilities Act; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; Equal Pay Act; Colorado Equal Pay for Equal Work Act; the Colorado Protecting Opportunities and Workers' Rights ("POWR") Act; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation.

    For more information, please see the University of Denver's Non-Discrimination-Statement .

    All offers of employment are contingent upon satisfactory completion of a criminal history background check.


    Advertised:
    May 13, 2024

    Applications close:
    May 27, 2024
    #J-18808-Ljbffr
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