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    Marketing Specialist - Chicago, United States - American Dental Association

    American Dental Association
    American Dental Association Chicago, United States

    2 weeks ago

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    Description

    Who We Are:
    It all starts with purpose.
    We are a purpose-driven nonprofit with a dynamic staff culture.

    With a meaningful purpose, motivated staff, and excellent benefits, working here is sure to put (or hopefully keep) a smile on your face.

    The ADA's headquarters is located just steps from Chicago's Magnificent Mile and is easily accessible by public transportation.

    With more than 400 colleagues, the ADA Staff are some of the most talented people in the Chicago, Washington, D.C.

    , and Maryland areasWe have been named as a Top Workplace by the Chicago Tribune in both 2019 and come join our teamOverview:

    The Marketing Specialist assists the Sales Enablement team with increasing revenue by helping to execute, measure, and report on the team's promotional activities for ADA Store, SmileCon, ADA Continuing Education, and industry-focused campaigns.

    The position handles key steps of promotions to streamline the team's workflow, keeps promotions on schedule and on budget, and creates select promos from start to finish.

    The specialist works closely with the content strategy manager and digital manager to execute strategies created by marketing managers, geared primarily toward dental practices and industry customers.

    For an energetic, organized, passionate marketing professional early in their career, this is a fantastic opportunity to learn more about B2B marketing in the healthcare industryJob Responsibilities:
    Schedule and coordinate promotions planned by marketing managers, such as emails, mailers, ads, articles, and social media campaignsKeep review process on schedule for catalogs and other major print publicationsMonitor performance of emails and share results with the team; may occasionally lay out and deploy select emails in HubSpot or other system to support digital managerTrack A/B test results and keep testing plan on track with strategic goalsCoordinate tradeshow booths and other sales activities - create flyers, signs, slide decks and other collateral, compile and ship materialsEnsure high quality communications by proofreading promo content and reviewing imagesMaintain team's asset library of text, photo and video contentTrack and report marketing expenses, create summary reports of select sales dataExport Google Analytics reports, prepare for team review, and file in shared systemSet up promo codes in the order system and test if neededSupport major group projectsMust-have qualifications:Bachelor's degreeMinimum of 3 years of work experience, with some experience with print and digital marketing practices, basic graphic design, and email productionExperience in setting and following deadlines, planning, and advancing projects, setting up meetings and emailing professionally with groups, collaborating within a team, working on marketing promotions and/or sales collateralAbility to manage projectsExcellent writing, listening, speaking, and critical thinking skillsKnowledge of print and digital marketing practices, basic graphic and web design, and email principlesAbility to follow deadlines and budgets, work respectfully and constructively with diverse colleagues, meet strategic goals and priorities, and read and understand reports of sales and analytic dataMust have the initiative in solving problems and moving projects forward, strong attention to detail, aptitude for learning new applications, curiosity to better understand customers, and answer business questionsProficiency with Microsoft Office Suite (Word and Excel, PowerPoint)

    Must be available for occasional evening and weekend work/meetings and travel 1-2 times annuallyNice-to-have qualifications:

    Degree in Marketing, Communications, English or a similar field preferredExperience in/with strategic multichannel marketingFamiliarity with HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, or a similar marketing automation platformUnderstanding of print production and mailing processesFamiliarity with web editing programs and knowledge of basic web analyticsKnowledge of Adobe Creative SuiteEvent management and/or educational program experienceExperience with sales and revenue generationFamiliarity with Aptify, Salesforce, or other CRM systems or large databaseJust a few of the benefits we offer:Promotes Work/Life BalanceHybrid Work Schedule (2 days in office, 3 days remote)Health insurance/ dental reimbursement planAmple Paid time off401(k)PensionFlexible Spending AccountLife insuranceTuition reimbursementPaid Parental LeavePet InsuranceStudent Loan Refinance2 days off to work at a charity event of your choiceThe American Dental Association is proud to be an Equal Opportunity and Affirmative Action employer.

    We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

    The American Dental Association is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

    If you need any assistance or accommodations due to a disability, please let us know at Opportunity Employer/Protected Veterans/Individuals with Disabilities.

    Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

    However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

    41 CFR c)
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