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    Product Marketing Manager - Chicago, United States - Komatsu Construction

    Komatsu Construction
    Komatsu Construction Chicago, United States

    1 week ago

    Default job background
    Description
    Product Marketing Manager - Forest Products
    University degree (B.S./B.A.) in Engineering or Business required
    Advanced degree (MBA) beneficial but not required
    Five years experience in sales or marketing in construction/mining industry, equipment supplier or dealer with 2-3 years of field experience
    Strong leadership skills supported by superior presentation and communication skills, including computer proficiency (MS Office, application tools as required)
    Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visits
    Strong ability to analyze complex technical situations, determine root cause, identify actions and lead resolution and implementation
    Will consider candidates that have transferable skills that meets the requirements of a Product Specialist or Product Manager level position
    Responsibilities


    The Product Marketing Manager will have responsibility for the marketing of Forestry products through product demonstrations, competitive testing and training.

    The position will require substantial travel for meetings with all KAC Divisions, vendors, regions, distributors and end use customers
    In conjunction with the Senior Product Manager, develop annual Market Analysis report and product action plans
    Describing in detail the sales results, goals that were achieved, profitability, market trends, competitors'' actions and a prioritizes for the prior and upcoming years
    Create detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu's position in the marketplace
    Provide high value technical sales support to the Regional Sales group, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, application recommendations and presentations to achieve sales and profit objectives
    Lead, coordinate and execute new product introduction programs
    To include, sales material, competitive comparisons, training, and sales support
    Develop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentations
    To include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, video's, trade shows, conventions, and Demo Days
    Conduct machine and customer surveys to determine customer needs, trends, opportunities and competitive information
    Develop appropriate action plans based on survey results
    Coordinate preparation and maintenance of marketing and advertising material for the assigned products
    To include public relations, Internet and Extranet, trade shows, conventions, and Demo Days
    Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities
    Qualifications

    University degree (B.S./B.A.) in Engineering or Business required
    Advanced degree (MBA) beneficial but not required
    Five years experience in sales or marketing in construction/mining industry, equipment supplier or dealer with 2-3 years of field experience
    Strong leadership skills supported by superior presentation and communication skills, including computer proficiency (MS Office, application tools as required)
    Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visits
    Strong ability to analyze complex technical situations, determine root cause, identify actions and lead resolution and implementation
    Will consider candidates that have transferable skills that meets the requirements of a Product Specialist or Product Manager level position
    Responsibilities


    The Product Marketing Manager will have responsibility for the marketing of Forestry products through product demonstrations, competitive testing and training.

    The position will require substantial travel for meetings with all KAC Divisions, vendors, regions, distributors and end use customers
    In conjunction with the Senior Product Manager, develop annual Market Analysis report and product action plans
    Describing in detail the sales results, goals that were achieved, profitability, market trends, competitors'' actions and a prioritizes for the prior and upcoming years
    Create detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu's position in the marketplace
    Provide high value technical sales support to the Regional Sales group, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, application recommendations and presentations to achieve sales and profit objectives
    Lead, coordinate and execute new product introduction programs
    To include, sales material, competitive comparisons, training, and sales support
    Develop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentations
    To include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, video's, trade shows, conventions, and Demo Days
    Conduct machine and customer surveys to determine customer needs, trends, opportunities and competitive information
    Develop appropriate action plans based on survey results
    Coordinate preparation and maintenance of marketing and advertising material for the assigned products
    To include public relations, Internet and Extranet, trade shows, conventions, and Demo Days
    Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities

    Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions.

    With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity..

    while optimizing performance.

    Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.

    Job Overview


    The Product Marketing Manager will have responsibility for the marketing of Forestry products through product demonstrations, competitive testing and training.

    The position will require substantial travel for meetings with all KAC Divisions, vendors, regions, distributors and end use customers.

    Key Job Responsibilities


    • In conjunction with the Senior Product Manager, develop annual Market Analysis report and product action plans. Describing in detail the sales results, goals that were achieved, profitability, market trends, competitors'' actions and a prioritizes for the prior and upcoming years.
    • Create detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu's position in the marketplace.
    • Provide high value technical sales support to the Regional Sales group, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, application recommendations and presentations to achieve sales and profit objectives.
    • Lead, coordinate and execute new product introduction programs. To include, sales material, competitive comparisons, training, and sales support.
    • Develop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentations. To include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, video's, trade shows, conventions, and Demo Days.
    • Conduct machine and customer surveys to determine customer needs, trends, opportunities and competitive information. Develop appropriate action plans based on survey results.
    • Coordinate preparation and maintenance of marketing and advertising material for the assigned products. To include public relations, Internet and Extranet, trade shows, conventions, and Demo Days.
    • Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities.
    Qualifications/Requirements


    • University degree (B.S./B.A.) in Engineering or Business required. Advanced degree (MBA) beneficial but not required.
    • Five years experience in sales or marketing in construction/mining industry, equipment supplier or dealer with 2-3 years of field experience.
    • Strong leadership skills supported by superior presentation and communication skills, including computer proficiency (MS Office, application tools as required).
    • Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visits.
    • Strong ability to analyze complex technical situations, determine root cause, identify actions and lead resolution and implementation.
    Additional Information


    Will consider candidates that have transferable skills that meets the requirements of a Product Specialist or Product Manager level position.

    Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status

    Company information

    Although Komatsu started marketing its products in the 1960's in the United States, our North American operations were established in 1970 with a fresh vision for the industry.

    Our goal was to become more than just a supplier of superior construction equipment. We made a commitment to become a trusted partner that could provide ongoing support to every customer.

    Today, Komatsu America is the second-largest, fully-integrated manufacturer and supplier of construction equipment in North America with a reputation for reliability that's second to none.

    We have built a network of manufacturing plants and parts depots with approximately 2000 employees who manufacture many units in the United States to serve this market.

    Komatsu America Corp.

    manufactures and markets a full line of integrated construction equipment from the smallest compact construction size to the largest mining size.

    Our product line includes hydraulic excavators, wheel loaders, crawler dozers, off-highway trucks, and motor graders. All KAC groups are supported by Komatsu Parts and Service and can be financed through Komatsu Financial.
    Company Name Komatsu Ltd.

    Established May 13, 1921Head Office 2-3-6, Akasaka, Minato-ku, Tokyo , JapanPresident and Chief Executive Officer Tetsuji(Ted) OhashiMain Businesses Manufacture and sale of construction and mining equipment, utilities, forest machines and industrial machinery.


    Public website:
    Public Company

    Company Specialties:
    Contruction and Mining and Forestry Equipment

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