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    Senior Manager, Demand Generation - Boise, United States - Idaho State Job Bank

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    Description
    Senior Manager, Demand Generation at Concentrix in Boise, Idaho,

    United States Job Description Job Title:
    Senior Manager, Demand Generation Job Description The role of Sr.

    Demand Generation Manager will report to the Director of Demand Generation and will work with many organizational functions, including sales, marketing operations, product, partner marketing, events, and various service lines.

    This role requires someone agile with solid B2B demand generation experience, a results-oriented drive, and thrives on creating and managing demand generation programs.

    Responsibilities + Increases brand awareness and preference, generates qualified leads and increases customer engagement across all digital channels. + Develop, plan, own, and execute end-to-end integrated demand generation marketing campaigns across multiple channels. + Utilize data-driven insights to optimize campaign performance, track KPIs, and measure pipeline performance, ensuring a strong ROI. + Develop strategies for testing, optimizing, and scaling successful campaigns. + Manage relationships with third-party vendors to drive additional lead generation opportunities. + Understand the full buyer's journey and proactively consider how marketing can support at every stage in the journey. + Develop and maintain a deep understanding of Concentrix's target audience, value proposition, and competitive landscape.

    + Provide execution and logistics support before, during, and after live events and/or webinars that are part of an overall demand generation plan.

    + Identify target audiences and create digital and ABM campaigns that engage and convert.

    + Collaborate closely with sales to implement an effective feedback loop to optimize lead generation, follow-up strategies, lead management, improve pipeline acceleration, and maximize sales.

    + Train and coach Sales teams to make full use of content, offers, and campaigns to most effectively engage and qualify leads.

    + Analyze, communicate, and present results of marketing campaigns to cross-functional stakeholders. + Create and manage demand generation budgets and forecasts. + Identify and resolve challenges and gaps within the demand generation process. Requirements + Proven experience in B2B demand generation role. + 5+ years of demand generation experience. + 7+ years of marketing experience. + Bachelor's degree in marketing or related field + Hands-on familiarity with Salesforce, Marketo or comparable marketing automation tools + Excellent organization and planning skills, ability to manage complex processes and To view full details and how to apply, please login or create a Job Seeker account


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