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    Content Marketing Manager - Chicago, United States - Sphera

    Sphera
    Sphera Chicago, United States

    1 week ago

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    Description


    Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability.

    Our mission is to create a safer, more sustainable and productive world.


    Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more.

    Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.

    We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of around the globe.

    It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.


    Sphera is looking for a Content Marketing Manager to help us tell our brand and product stories around the world.

    Do you love words and writing? Do you grimace when you see editing errors in text? Do you love working with a fun, energetic and collaborative team? If so, read on
    We are looking for a curious B2B content writer with an interest in sustainability to join our team.

    As a member of Sphera's Global Marketing Team and working within the corporate brand and communications group, you will plan, write and guide content through the publication process to support account-based marketing initiatives; scaled, global go-to-market campaigns; and regional and corporate events.

    You will also assist subject matter experts by editing, proofreading and finalizing their contributions for these activities.

    Our ideal candidate will thrive on big-picture, creative thinking as well as tactical execution and be happiest in a fast-paced, high-growth environment.

    Our Content Marketers partner with our Digital Team to drive brand awareness and traffic to our website.

    You'll assist in this by writing SEO-driven content that establishes Sphera as the leader in ESG performance and risk management software, data and consulting solutions.

    Primary Responsibilities

    Unifying and communicating Sphera's brand messaging externally and internally as well as increasing global brand awareness through creative, strategic writing, including newsletters, videos and blogs.

    Defining the right content for the right people for the right reasons while overseeing content strategy and writing and editing a variety of content pieces such as blogs, ebooks, video scripts, newsletters and industry reports.

    Supporting strategic product campaigns through the creation of technical, B2B content in line with Sphera's go-to-market (GTM) plans.

    Partnering with the Digital Team to support search engine optimization (SEO) by ensuring that keywords are embedded in all content pieces and optimized to ensure the highest rankings for the Sphera site.

    Writing corporate content, which includes the CEO newsletter and scripts for videos, and helping with quarterly town hall meetings.
    Knowledge & Skills

    Project Management Skills:
    Understands techniques for monitoring, managing, coordinating and supporting larger projects.
    Ability to meet deadlines or adjust to changing deadlines is required.

    Industry/Product Knowledge:
    Capable of quickly developing an understanding of the company's solutions and their benefits to customers.
    Passionate about safety, sustainability and productivity as it relates to ESG.

    Writing Skills:
    Strong journalistic skills, with an ability to research relevant topics and conduct interviews to create compelling content.
    Knowledgeable on AP Style and how to accurately attribute information.
    Capable of producing a range of content types—including technical content—for different audiences and marketing objectives.
    Capable of proofreading at a professional level.

    Verbal communication:
    Strong verbal communication skills; feels comfortable speaking in front of a larger audience.

    Typical Experience:
    At least five years of experience as a journalistic writer.
    Experience in a corporate and international environment.
    Proven track record of developing and executing a content strategy and managing several projects at the same time.
    Experience in rebranding is a plus.
    Education and Certifications

    University degree (bachelor's or equivalent) in related field (e.g., communications, journalism, technical writing, creative writing).

    Sphera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


    This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job.

    This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

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