Marketing Analytics Manager - Chicago, United States - Capgemini

Capgemini

Verified Company

Chicago, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

The individual will need to have the ability to design and implement digital analytics, leverage the resulting data to understand customer behavior, and use those insights to inform the testing and personalization experiences that they manage.

We are looking for a collaborative leader who can roll up their sleeves to execute optimization campaigns and consult with clients on best practices.

Ability to capture tracking needs for digital experiences, translate them into tracking solutions, and then work with development resources to implement tracking.
Produce compelling data visualizations that are easily understood by key executive stakeholders; provide actionable analysis onsite experiences.
Lead multivariate testing initiatives: planning tests, maintaining test queues, collecting assets, deploying, and actioning on results. Mature these programs to deeper levels of personalization.
Foster datadriven and optimizationfocused cultures within client teams, driving thought leadership and helping organizations evolve their digital programs.
Build strong relationships, establishing clear lines of communication with clients, partners, and internal staff members.

Experience Required

5 to 10 years working directly with digital analytics tools like Adobe Analytics or Google Analytics.
Demonstratable experience leveraging testing tools like Kibo (Monetate), Adobe Target, Optimizely, etc.
Demonstrable experience in tag management; capable of adding new analytics and marketing tags through platforms like Tealium and Google Tag Manager.
Exceptional project management capability from planning to delivery and continued growth.
Knowledge of ecommerce strategies and possesses a tactical digital acumen to help inform recommendations.
Ability to lead complex targeting and personalization strategies and guide clients on endtoend strategies.
Ability to effectively multitask in a dynamic and deadlinedriven atmosphere.
Bachelor's degree, preferably in Business, Marketing, or Computer Science.
Agency or consultancy experience preferred.

Life at Capgemini:

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career.

For eligible employees, we offer:

Flexible work
Healthcare including dental, vision, mental health, and wellbeing programs
Financial wellbeing programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social wellbeing benefits like subsidized backup child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster Relief

About Capgemini:

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society.

It is a responsible and diverse group of 340,000 team members in more than 50 countries.

With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs.

It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem.

The Group reported 2023 global revenues of €22.5 billion.

Disclaimer:

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace.

All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position.

Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed.

Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require s