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    Database Marketing Manager - New Orleans, United States - TEKsystems

    TEKsystems
    TEKsystems New Orleans, United States

    1 week ago

    TEKsystems background
    Description

    Job Description

    Job Description

    Our client is looking for a Senior Database Marketing Manager that develops and executes all direct marketing (traditional mail, email, & SMS) and marketing analysis initiatives for the organization.

    Direct marketing is largely facilitated through the use of MS Access queries via an ODBC connection to a replication server with subsequent analysis through MS Excel. MicroStrategy Business Intelligence is also used for selected reporting.

    ESSENTIAL DUTIES AND RESPONSIBILITIES:

    Manage all direct mail campaigns to include:

    o development of list criteria

    o quality control of lists, proofs, printing, and mailing

    o maintaining relationships with affiliated departments (e.g., advertising, operations, finance, information technology, etc.).

    · Ensure the health of the database by:

    o maximizing the profitability of its segments

    o developing initiatives to profitably grow the database

    o keeping all records up-to-date.

    · Lead all quantitative analysis as it relates to marketing to include:

    o pre and post-campaign analysis of all marketing initiatives

    o ad hoc analysis that may be dictated by business conditions

    o make subsequent recommendations for change based on the resultant data.

    · Manage vendor relationships (e.g., print vendors) so as to minimize price while maximizing quality.

    · Develop and maintain all compliance-related policies.

    · Manage departmental staff to ensure a healthy and productive work environment.

    o Currently, this position manages one Direct Marketing Supervisor.

    QUALIFICATIONS:

    · Bachelor's degree in a quantitative field such as business administration, finance, economics, math, or statistics.

    · 5-7 years of relevant experience.

    · In-depth knowledge of casino operations and technical environments.

    · Demonstrated technical (SQL, Access, Excel) and analytical experience is an absolute must.

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