Rochelle Juelich

• Results-driven problem solver with over 15 years of experience in communications, strategy and execution and a decade in tax incentives.  Self-motivated and comfortable leading up front or behind the scenes. Deep expertise at the intersection of business and government. Passionate and empathetic community builder working across diverse backgrounds and points of view, from C-level to community-level stakeholders 
• Specializes in working with highly technical information and translating impacts of that data to others; communications within external and internal groups, matrix-ed and entrepreneurial enterprises; resolving entrenched problems

Juelich Consulting, L.L.C., New Orleans LA 

Principal, October 2005 – June 2015 

• Founder and owner of development and advocacy consulting firm focused on economic development incentives, advocacy and special projects
• Managed business development, contract negotiation, deadlines, personnel management and workflow, including deal pipeline and project deadlines
• Experience managing up (C-level clients), managing down (employees) and managing projects among diverse peers/stakeholders

    Sample projects include: 

• Real Estate Transactions: Worked in development teams to successfully close complex, highly technical New Market Tax Credit (NMTC), Historic (HTC) and combined tax credit transactions for real estate development in the Gulf South. Experience structuring transactions, guiding deals from inception to financial closing,  generating impact reports and sourcing credits from Community Development Entities (CDE’s). Sample development projects include Hammond Square Mall ($61M), The Pontchartrain Hotel ($23M) and Antoines Restaurant ($16M)
• Federal Advocacy: Led initiative for multiple successful extensions of a 26% Historic Tax Credit benefit in the Gulf Opportunity Zone. Initiative provided funds to fill the “gaps” in project financing, leveraging significant private capital at a low cost to government.  Example: benefit leveraged less than $50M in federal dollars to induce $695M in historic redevelopment dollars. Also led advocacy trips to Capitol Hill, organized stakeholder attendees and developed messaging materials
• State Advocacy: Former Louisiana State lobbyist. Coordinated legislative efforts for multiple state initiatives including the restructuring of the Louisiana State New Markets Tax Credit Program, generating an estimated $750M economic impact. Led statewide grassroots efforts to extend the State Historic Tax Credit Program.  Developed outreach strategy and built consensus among a statewide coalition of stakeholders with diverse points of view to support practical policy initiatives. Program created over $247M in new state and local tax revenue, and over 16K jobs. 
• State and Local Advocacy: Helped develop rules for Cultural Districts to promote arts, cultural and historic preservation. Suggestions adopted included a provision to allow local neighborhood organizations to provide required reporting data to the state, decreasing the resources required for the city to administer the program. Advocated and developed materials for eight cultural districts
• Research: Designed and directed original research on impact of tax incentives in collaboration with agencies from multiple states. Crafted key communication documents 
• Writing: wrote NMTC impact reports for Community Development Entities as well as developers. Collaborated on writing NMTC applications. Crafted key messaging materials for advocacy initiatives, making highly technical issues easy to understand. Wrote numerous successful applications for industry awards on behalf of client projects 
• Special Projects/ Conflict Resolution: Spearheaded the Canal Street Transit Shelter “Artification” initiative to place public art on 14 transit shelters on Canal Street in New Orleans. Project did not move forward for over five years because stakeholders could not come to consensus. Hired to resolve the stalemate. Developed idea to use images of original art on a printed substrate (like a “wrapped” transit bus). Conducted a juried art competition. Negotiated an agreement between the Regional Transit Authority (RTA) and the Downtown Development District (DDD) to install and maintain the artwork

Alberto Culver Company, Melrose Park IL 

Interim Assistant Brand Manager, International Marketing Group, March 2006 – October 2006 

• Hired in a temporary role in international marketing at a consumer products company, to cover an employee detailed out of the country and another employee on maternity leave. Focused on brand re-stage and international brand marketing initiatives    
• Restaged strategic St. Ives brand in key Latin American and Canadian markets  
• Rolled out new advertising campaign in Chile, Mexico and Canada 
• Collaborated with global & local market teams on new product launches on tight deadlines
• Managed art traffic and claims processing for product re-stage over four countries and three languages (Spanish / English / French).  Worked closely with / managed communication in cross-functional teams in the US, UK, Canada, Chile, Argentina & Mexico  
• Coordinated launch of new website in key markets. Adapted content for regions, managed translation flow & served as international marketing contact for web development team 
• Managed re-stage of strategic TRESemmé brand in Canadian market, adapting for dual-language packaging

Couhig Partners, L.L.C., New Orleans LA  

Project Manager, January 2004 - September 2005 

• Project manager for a modified business incubator attached to a law firm (Couhig Partners L.L.P.). Primary responsibilities involved working with entrepreneurial businesses the law firm invested in and ensuring that the businesses had access to legal, banking, marketing, accounting and other services through the twin firms
• Developed and oversaw implementation of marketing plans including branding, media placement, copywriting, website development and creation of media materials for start-up companies   
• Marketing including creation of media materials, press releases, events and targeted business development initiatives

HearingRoom.com, Washington DC  

Director of Capitol Hill Operations, January 2001 - February 2002 

Assistant Director of Capitol Hill Operations, January 2000 - January 2001 

• Face of internet 1.0 start-up on Capitol Hill for a website that covered Congressional hearings, creating transcripts in voice and text. Responsible for staff management and daily deployment of staff 
• Established and managed independent Capitol Hill office with two additional sub-office locations in Capitol complex 
• Hired, trained and managed staff of ten. Developed original research program and trained staff in both research and operations 
• Served as the primary point of contact for company on Capitol Hill.  Established and managed relationships with Congressional staff.  Credentialed by the Capitol Hill Radio/TV Gallery

George Washington University, Washington DC 

Elliott School of International Affairs, 1996 - 2000  

B.A., International Affairs, concentration in Western Europe, Minor in Creative and Performing Arts