Carley Piper

Dynamic marketing leader, with a total of over 20 years of professional experience, including driving resort sales, leading client business and managing cross-functional teams. 

• Led marketing at multiple ski resorts to drive revenue across Ski School, Mountain Dining, Hospitality, Lift Tickets and Retail Rental. This includes developing annual strategic plans that align with resort leadership in effort to drive resort visitation and sales.

• Developed stakeholder relationships across cross-functional teams to prioritize multiple deliverables with media and creative agencies, and internal resort stakeholders. Within the ski industry, I managed product creative and business requests to drive results for the resorts. As an agency Advertising Supervisor, I led relationships with global clients and developed direction for internal teams to provide creative and innovative solutions.

• Experience includes managing marketing content creation, website development, social media, email marketing, application development, brand and media agencies.

• Worked in resort marketing, across multiple resorts (Copper Mountain, Beaver Creek, Heavenly & Kirkwood) to drive resort visitation and revenue.
• Driven client business in advertising for global brands
• Managed B2C and B2B marketing
• My experience includes multi-tasking and managing multiple partner relationships

University of Colorado, Boulder

Major: Advertising in the School of Journalism

Degree: Bachelors in Science 

GPA: 3.8