Marketing Traffic Manager - New Orleans, United States - Apex Systems

    Apex Systems
    Apex Systems New Orleans, United States

    1 month ago

    Apex Systems background
    Description

    JOB FUNCTION / SUMMARY:

    The Marketing Traffic Manager is the individual contributor responsible for planning and managing the successful implementation of marketing programs to achieve stated revenue growth goals and other key goals for the company that require Marketing interaction.

    ESSENTIAL DUTIES & RESPONSIBILITIES:

    Support assigned Marketing Managers by opening and managing jobs in Workfront.

    Provides reporting and tracking to support resource planning.

    Assists with developing training.

    Assists with improving process to make the marketing department more efficient.

    Develops understanding of features and benefits of financial products offered to the segment.

    Generates ideas for future improvement based on discussion with stakeholders and results from previous campaign tracking.

    Ensures that marketing programs adhere to the marketing governance process.

    Coordinates with appropriate internal and external centers of excellence to execute campaigns and programs including:

    Current external agencies include creative, media buying, digital design, direct marketing, and boutique providers.

    Current and planned internal resources include client analytics, market research, corporate communications, and community engagement, digital channel, branded content creation, merchandising, and marketing automation.

    Builds relationships across the company to maintain and enhance high standards of internal reputation.

    Follows established department policies, procedures, and workflow practices.

    Serves as a first line of defense in implementing appropriate risk controls.

    SUPERVISORY RESPONSIBILITIES:

    None

    MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE:

    Bachelor's degree in Business, Marketing, Finance, or a related discipline (or equivalent); other degrees considered if the candidate has strongly demonstrated marketing or sales results.

    3+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, direct marketing, digital marketing, etc.

    Regulated industry (i.e. Financial Services, Healthcare, Gaming, etc.) experience strongly preferred, but not required.

    Experience working for or with a publicly-traded company.

    Quantified results from marketing programs and campaigns created and managed.

    Experience managing jobs in Workfront or a similar tool

    Excellent writing and communication skills including proficiency with MS PowerPoint, Word, Excel.

    Demonstrated interest in building a knowledgebase and active curiosity about what drives customer and business value.

    Personal or professional experience in emerging marketing disciplines like "growth hacking," inbound marketing, social media, etc. are encouraged but not required of candidates.

    ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS:

    Ability to work under stress and meet deadlines.

    Ability to operate a keyboard if required to perform the essential job functions.

    Ability to read and interpret a document if required to perform the essential job functions.

    Ability to travel if required performing the essential job functions.

    Ability to lift/move/carry approximately 25 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an "undue hardship" then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.