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    Director, Marketing Technology - Los Angeles, CA, United States - Cedars-Sinai

    Cedars-Sinai
    Cedars-Sinai Los Angeles, CA, United States

    2 weeks ago

    Cedars-Sinai background
    Description

    **Job Description**

    The Director, Marketing Technology and Operations is responsible for executing Cedars-Sinai marketing technology strategies and operations. Executes marketing technology roadmap, fostering innovation, managing email campaigns, analyzing marketing campaign performance, and ensuring marketing efforts are directly contributing to revenue growth. The Director, Marketing Technology and Operations drives the integration, operationalization and optimization of technology platforms to elevate marketing capabilities and customer engagement. Serves as key member of the forward-thinking marketing leadership team and instrumental in aligning the marketing technology ecosystem with industry standards, ensuring seamless integration, and leveraging technology to drive business success.

    Spearheads the execution of marketing technology roadmap including implementation of new marketing technologies, managing projects with precision and agility.

    Oversees the execution of marketing technology projects, ensuring seamless development and integration of web applications, Customer Relationship Management (CRM), and marketing automation systems.

    Collaborates cross-functionally across teams to ensure a harmonious coordination of efforts between development and production teams, technology adoption and integration across the marketing ecosystem, aligning strategies to deliver optimal user experience.

    Maintains quality control for all technology projects, conducting thorough assessment and ensuring they align with industry standards and Cedars-Sinais marketing technology ecosystem.

    Monitors and analyzes technology performance, identifying areas for improvement and driving continuous optimization. Audits and evaluates our marketing technology stack, including digital content management, automation capabilities, lead processing, measurement, and reporting.

    Manages and optimizes email marketing campaigns, focusing on performance metrics such as deliverability, open rates, and click-through rates.

    Collaborates with the sales team to track and analyze the impact of marketing efforts on revenue and customer acquisition.

    Implements and maintains marketing automation and CRM systems to streamline operations and improve customer data management.

    Develops and monitors key performance indicators (KPIs) for marketing effectiveness and operational efficiency.

    Leads and executes the vision for marketing analytics, defining the measurement framework, including key KPIs and funnel metrics that provide actionable insights to the management team. Conducts regular analysis of marketing campaign data to identify trends, measure ROI, and inform strategic decisions.

    Oversees marketing budgets, including vendor contracts and marketing technology investments.

    Stays updated with the latest trends and best practices in marketing technology, digital marketing, and data privacy. Champions industry standards and trends in marketing technology, ensuring Cedars-Sinai remain at the forefront of technological advancements.

    **Qualifications**

    **Education**

    **_Education Level_** **_Education Details_** **_Minimum_** **_Preferred_**

    Bachelor's DegreeBusiness administration, information technology, marketing, health administration or related fieldX

    Master's DegreeBusiness administration, information technology, marketing, health administration or related field X

    **Work Experience**

    **_Years of Experience_** **_Experience Details_** **_Minimum_** **_Preferred_**

    10 yearsExperience in digital marketing or marketing operations positions, including experience with marketing technology strategy and implementationX

    5 yearsExperience in leading marketing automation and execution of martech strategy X

    2 yearsExperience working for a healthcare organization, preferably for a medical center/hospital or provider group X

    **About Us**

    Cedars-Sinai is a leader in providing high-quality healthcare encompassing primary care, specialized medicine and research. Since 1902, Cedars-Sinai has evolved to meet the needs of one of the most diverse regions in the nation, setting standards in quality and innovative patient care, research, teaching and community service. Today, Cedars- Sinai is known for its national leadership in transforming healthcare for the benefit of patients. Cedars-Sinai impacts the future of healthcare by developing new approaches to treatment and educating tomorrow's health professionals. Additionally, Cedars-Sinai demonstrates a commitment to the community through programs that improve the health of its most vulnerable residents.

    **Req ID** : 1877

    **Working Title** : Director, Marketing Technology

    **Department** : Digital Marketing Technology

    **Business Entity** : Cedars-Sinai Medical Center

    **Job Category** : Marketing / Communications

    **Job Specialty** : Marketing

    **Primary Shift** : Day

    **Shift Duration** : 8 hour

    **Base Pay** : $ $127.42

    Cedars-Sinai is an EEO employer. Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law.

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